Lodge Group DIGITAL MARKETING SPECIALIST 3273 - #305942

HotelJobs.co.za


Date: 2 weeks ago
City: Ballito, KwaZulu-Natal
Salary: ZAR 30,000 - ZAR 35,000 per month
Contract type: Full time

DIGITAL MARKETING SPECIALIST

FULL TIME POSITION

8AM – 5PM

OFFICE BASED, BALLITO

CTC: R30,000 – 35,000 per month


OBJECTIVE OF THE ROLE:

Supporting and implementing the companies digital marketing strategies


RESPONSIBILITIES:

  • Website Management:
    • Assist in updating and maintaining the company's website content.
    • Collaborate with web developers to implement changes and improvements.
    • Ensure website is performing optimally, all errors are cleared and dealt with and that copy remains up to date and relevant.
  • Content Creation:
    • Generate content for digital platforms, such as blog posts, social media updates, and email newsletters.
    • Collaborate with graphic designers and copywriters to create compelling and visually appealing content.
  • SEO (Search Engine Optimization):
    • Link blogs to other blogs / websites to maximize SEO opportunities.
    • Conduct keyword research to optimize website content and improve search engine rankings.
    • Monitor and analyze website traffic and user behavior using analytics tools.
    • Manage a small SEO budget to ensure Isibindi Africa Lodges keywords are targeted
  • Social Media Management:
    • Create and schedule social media posts across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
    • Monitor social media channels for engagement, comments, and messages.
    • Collaborate with the content team to ensure a consistent and cohesive social media presence.
  • Online Advertising:
    • Support the creation and management of online advertising campaigns (e.g., Google Ads, social media ads, YouTube Ad campaign).
    • Monitor ad performance and adjust strategies as needed.
  • Provide assistance to the marketing team as and when is needed.


REQUIRED SKILLS AND QUALIFICATIONS:

  • Diploma or similar qualification in Digital Marketing
  • Three or more years experience in a digital marketing role.
  • Good knowledge of SEO principles and best practices as well as all social media platforms.
  • Experience with Google Ads, Google Analytics, and Meta platforms.
  • Ability to multitask and meet tight deadlines in a fast-paced environment.
  • Analytical mindset with a keen eye for detail

Please forward a full CV

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