DIGITAL STRATEGIST - #366608

Crayon


Date: 6 days ago
City: Randburg, Gauteng
Contract type: Part time

Where you'll work

Multi-award-winning creative shop with a unique approach to landing the brief and achieving measurable success for clients via more eyes on campaigns than any other agency in Africa.

 

How you'll role

As the Integrated Digital Strategist, you will be responsible for developing and executing strategic plans that encompass digital and traditional channels. You will play a key role in shaping strategies for key clients and new business pitches, guiding strategy with an in-depth understanding of the clients’ market, competitors, and customers. You will prepare and present detailed strategic plans for clients with strong insights (founded by research), clear opportunities to explore including indicative channel considerations and metrics. You'll be the conduit between creative concepts and implementation ensuring creative outputs deliver results and  are aligned with business goals.



What you'll do

  • Develop and implement integrated marketing strategies that align with overall business goals and objectives

  • Drive through-the-line strategies (with roll-out plans and milestones) for traditional channels such as retail, radio, print, and outdoor advertising as well as digital and social media

  • Conduct research and competitive analysis to identify emerging trends and opportunities for growth

  • Collaborate with creative and content teams to develop compelling and engaging concepts and territories

  • Monitor and analyse campaign performance metrics to track ROI and identify areas for improvement through monthly campaign reports

  • Stay updated on industry best practices, technologies, and innovations to ensure strategies remain cutting-edge and effective

  • Provide regular presentations to stakeholders on their brand or campaign performance including strategic recommendations



What you'll need

  • Bachelor's degree in Marketing, Communications, Business, or related field. Advanced degree preferred

  • Proven experience (6-8 years) in developing and implementing integrated marketing strategies, with a focus on digital channels

  • Strong understanding of digital marketing tactics including social media, content marketing, email marketing, SEO, and SEM

  • Experience with traditional marketing channels such as retail, radio, print, and outdoor advertising

  • Excellent analytical skills with the ability to interpret data and derive actionable insights

  • Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively to senior / C-suite clients

  • Strong project management skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment

  • Creative thinker with a passion for innovation and experimentation

  • Proficiency in marketing and social media analytics tools and platforms 



Salary

R50,000 - R55,000 per month (negotiable based on experience)

 



Apply HERE



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