SEO Specialist

SEO is part science, curiosity, and adaptability —and if you thrive on all three, you’ll fit right in. As a SEO Specialist, you’ll play a key role in driving organic growth, improving search visibility, and ensuring that every optimization contributes to business impact for our clients.

This is a hands-on role where you'll dive deep into on-page, technical, and off-page SEO, working across content, analytics, and strategy. If you're detail-oriented, love problem-solving, and enjoy collaborating in a fast-moving environment, this is the perfect opportunity to grow your skills and make a real impact.

This role also provides exposure to specialist verticals across the broad and ever-evolving digital ecosystem, giving you the opportunity to deepen your knowledge and develop a well-rounded digital marketing skill set.

Key Responsibilities

SEO Strategy & Execution

Develop and implement SEO strategies that align with business objectives.

Conduct keyword research to identify high-value opportunities.

Optimize website content, meta tags, structured data, and internal linking for better search performance.

Support technical SEO audits, resolving issues like crawlability, indexation, and site speed.

Assist in backlink analysis and outreach to maintain a strong, healthy link profile.

Work closely with developers and UX teams to integrate SEO best practices into site architecture and performance enhancements.

Support local SEO efforts, including Google Business Profile optimization.

Performance Monitoring & Reporting

Track and report on SEO performance metrics using tools like Google Analytics and Google Search Console.

Monitor competitor SEO strategies, identifying gaps and opportunities.

Provide actionable insights based on data analysis to improve rankings and traffic.

Collaboration & Communication

Work closely with content teams to ensure SEO best practices are embedded into blog articles, landing pages, and product descriptions.

Align with marketing and performance teams to ensure SEO integrates seamlessly with broader digital campaigns.

Present SEO insights, recommendations, and performance reports to internal teams and clients.

Mindset & Approach

Analytical thinker with a problem-solving mindset.

Organized, efficient, and detail-oriented, with the ability to manage multiple projects.

A strong team player who values collaboration and constructive feedback.

Self-motivated with a proactive approach - you don’t just identify problems; you solve them.

Comfortable in a fast-paced, high-pressure environment, with a willingness to be challenged and grow.

A positive, can-do attitude - we take our work seriously, but we also believe in enjoying the process!

What We’re Looking For

Experience & Skills

3 years of SEO experience (agency or in-house).

Matric with a relevant tertiary qualification (marketing-specific) are essential.

Strong understanding of Google’s ranking algorithms, EEAT principles, and technical SEO.

Proficiency in SEO tools such as Google Search Console, Google Analytics, and third-party SEO platforms.

Familiarity with enterprise CMS platforms (e.g., WordPress).

Basic knowledge of HTML, CSS, and JavaScript (a plus, but not mandatory).

Experience with schema markup and structured data implementation.

Ability to interpret SEO data and performance insights to drive decision-making.

Telecommunications and financial services sector experience advantageous.

The role is JHB-based, and a valid driver’s license / reliable transport are required.