Product Marketing Analyst

Job Description

• Technical Skills
  
  
  

3.1 understanding of the Market Equation deliverables and GPDS Gateways

3.2 PDL interpretation, OBV Development, Eurovac codes submission

3.3 Ability to work with Microsoft suite (Excel and Powerpoint, Onenote, Onedrive)

3.4 written & verbal presentation skills required for external & Senior Management interaction

3.5 Strong analytical abilities to both collect data from multiple sources and organize / interpret it for consumer insights & strategic application

Ability to manage and work in a matrix organization with multiple business disciples, different cultures, and time zones

• Soft Skills
  
  
  

4.1 Self-starter capable of operating independently on multiple tasks while ensuring Project deadlines are met

4.2 One Ford Behaviours

4.3 Analytical Skills

4.4 Communication, Negotiating, and Presentation Skills

• Strategic Thinking
• Innovation
• Collaboration
• Business Acumen
  
  
  

Success in this role is measured by the achievement of GPDS milestone, vehicle launches on time with quality and management of nameplate franchise

Responsibilities

• GPDS / Milestone Development
  
  
  

1.1 "Complete Market Equations in support of all GPDS Marketing Deliverables are completed and met for future model programs

That includes product, packaging, pricing actions, as well as program volumes and take rates to maximize customer desirability and company/dealer profitability"

• Target Customer definition
• Role in portfolio
• Industry,Segment and competitor analysis in support of program positioning
• Pricing Strategy
• Program cycle average volume
  
  
  

1.2 Ensure vehicle line programes meet financial guardrails at various milestones

• Cycle Plan
  
  
  

2.1 Direct market wants into cycle plan studies and input

2.2 Support the development of Cycle Plan Portfolio

2.3 Development of FPVs with Cycle Plan programe input

2.4 Development of annual PVA's

• Program Setup
  
  
  

3.1 Ensure PDL & compile Order Guide accurately for SAF product group

3.2 Ensure all program inputs and changes are aligned with key local market stakeholders

• GTM Program Lead
  
  
  

4.1 Lead Go To Market process to ensure vehcile line is launched on time and with quality

4.2 Lead delivery of Product and Brand launch activities on time and with quality (Day 1, Marketing Brief, OBV's, Order Guides, Dealer Pre sell pack, Website & Brochure brief, Pricing, M&M Codes Final Dealer Sell Pack )

• Brand Marketing
  
  
  

5,1 Support all business activities that are revelant to name plate

5,2 Support the collection and maintenance of market/competitive data on assigned vehicle lines

5,3 Suppport / lead Franchise room discussions with the aim of monitoring overall nameplate business health and drivning growth and profitability

5,4 Support monthly option mix forecast/alignment

5,5 Support tactical Marketing campaign development

5,6 Support annual Pricing Strategy Development

• Governance
  
  
  

6.1 Lead/support governace activities for Marketing Operations Review Meeting

6.2 Support /lead paper development and discusions for responsible vehicle lines

6.3 File all papers 48 hours prior to meeting and minutes to be published 48 hours post meeting

6.4 Review of Cycle Plan and Milestone inputs with local stakeholder prior to submission to ensure alignment

6.5 Provide Planning and Leadership for Product Marketing Specialists

• Interdepartmental Collaboration
  
  
  

1.1 Work closely with IMG PD teams when developing a business case

1.2 Work closely with marketing and PR Comms team to ensure success launch/tactical campaign development

1.3 Ensure Sales input is considered with developing Market Equations

1.4 Work with local sales planning teams to ensure MP1 and Job 1 dates are adhered too

1.5 Work with Local finance teams to ensure SAF program milestoneand pricing financials are accurate.

1.6 Colaborate with relevent skill team to deliver robust Go to Market and Franchise Room deliverables.

• Cross-Functional Projects
  
  
  

2.1 Support the development of Special Introductory Packs for responsible vehicle lines by working with local VP FCSD and IMG product teams

• Stakeholder Engagement
  
  
  

3.1 Sales Team including fleet

3.2 Sales Planning

3.3 Finance

3.4 PR

3.5 FCSD

3.6 FMC Leadship

3.7 Dealer Development

3.8 Ford Credit

3.9 Homologation

Qualifications

• Education
  
  
  

1.1 National Diploma or bachelor's degree in marketing/sales or equivalent

Experience

2.1 5 years automotive experience in Marketing & Sales or similar