YouTube Marketer & Producer
Growth Troops
Date: 3 weeks ago
City: Johannesburg, Gauteng
Contract type: Contractor
Remote

Job Title: YouTube Marketer / Podcast Producer
Location: Remote (U.S. Eastern Time availability required)
Position Type: Full-Time
Reports To: Executive Leadership
Summary:
The YouTube Marketer and Podcast Producer is responsible for owning the end-to-end content engine that spans podcast production, YouTube strategy, and social distribution. This role requires a balance of creative vision, operational precision, and performance-driven execution. The ideal candidate is a strategic thinker with a strong editorial sensibility and a proven ability to translate complex ideas into engaging media across platforms. They are expected to drive channel growth, shape content direction, and work cross-functionally to turn media assets into consistent acquisition and engagement tools.
Key Responsibilities:
This role requires availability during U.S. Eastern Time business hours. Flexibility is expected for interviews, live promotions, and cross-functional collaboration.
Location: Remote (U.S. Eastern Time availability required)
Position Type: Full-Time
Reports To: Executive Leadership
Summary:
The YouTube Marketer and Podcast Producer is responsible for owning the end-to-end content engine that spans podcast production, YouTube strategy, and social distribution. This role requires a balance of creative vision, operational precision, and performance-driven execution. The ideal candidate is a strategic thinker with a strong editorial sensibility and a proven ability to translate complex ideas into engaging media across platforms. They are expected to drive channel growth, shape content direction, and work cross-functionally to turn media assets into consistent acquisition and engagement tools.
Key Responsibilities:
- Lead podcast production from guest identification and outreach through to scheduling, coordination, and post-recording follow-ups
- Develop and implement a YouTube-first video strategy focused on discoverability, watch time, and channel growth
- Oversee post-production workflows, ensuring consistent quality and on-schedule delivery in collaboration with editors and design resources
- Manage a full-cycle content repurposing strategy across LinkedIn, Instagram, TikTok, and other platforms, including both organic and paid distribution
- Own the creation of visual and promotional assets, ensuring brand alignment and platform relevance
- Write and distribute newsletters that support ongoing subscriber engagement and product education
- Maintain and optimize blog and video content on WordPress for SEO performance and long-tail engagement
- Monitor performance metrics (retention, CTR, subscriber growth) and adjust content strategy accordingly
- Actively engage with podcast and video audiences across channels to foster interaction and community
- Use HubSpot to manage workflows, automate outreach, and report on content performance and audience behavior
- Create onboarding videos, tutorials, and customer-facing educational assets to support broader marketing goals
- Extensive experience in content marketing, podcast production, or social-led media execution
- Demonstrated ability to grow YouTube channels and social audiences through data-informed experimentation
- Skilled in storytelling, content repurposing, and campaign execution across multiple channels
- Proficient with Adobe Creative Suite, Canva, HubSpot, WordPress, and podcast distribution tools
- Familiar with SEO principles, YouTube analytics, and social media ad platforms
- Adept at managing multiple projects and stakeholders in a remote, fast-moving environment
- Strategic mindset with attention to operational detail and consistent follow-through
- Confident communicator with a clear, audience-first approach to content
This role requires availability during U.S. Eastern Time business hours. Flexibility is expected for interviews, live promotions, and cross-functional collaboration.
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