Brand Activation Manager

Job Description

Kenvue is currently recruiting for-

Brand Activation Manager

This position reports to Head of Marketing SA and SSA and is based in Cape Town, South Africa

Who We Are

At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Listerine, Johnson’s and BAND-AID Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here .

Role reports to- Head of Marketing SA and SSA

Location- Cape Town, South Africa

What You Will Do

Brand activation manager assumes the responsibility for the execution of a global strategic plan for Nicorette across all touch points from consumer to HCP plans, whilst responsible and accountable for day-to-day management of all contribute brands within Selfcare.The contribute brands are, but not limited to Expectalin, Sudafed, Sinumax, Dr Mom, Vermox, Imodium, Daktarin, Motilium, and new brands responsibility.)

Key Responsibilities-

• The custodian for Nicorette brand managing day to day responsibilities including forecasting, shopper and consumer activations.
• Full P&L responsibility – NTS, GM
• Forecasting
• Distribution and Shopper activities
• Consumer facing activities
• Lead HCP execution on Nicorette - implement global play book. Lead and guide how Nicorette specific activity, messaging, KOLs etc. are managed and executed in partnership with HCP team.
• Shape and develop a market leading marketing agenda for Nicorette & towards our HCP’s (GP’s, stop smoking coaches, Dentists & Mouth Hygienist) to grow our market share
• Generate Insights and understand HCP needs to develop an HCP centric plan & content.
• Translate HCP insights into a brand & channel strategy for the different HCP segments.
• Draft and execute a marketing and communication plan towards HCPs in SA.
• Develop HCP content & materials (customer centric).
• Review and evaluate market research/trends and competitor information.
• Develop a strong influencer/KOL strategy & program for Nicorette & Listerine-
• Working collaboratively with external customers and partners (healthcare professionals. & healthcare associations) to develop a KOL network
• Play a proactive role in developing and managing relationships. with KOLs
• Understand the Patient journey, identify key influencers and develop an omnichannel key influencer program (ex. Partnership with professional organization with congresses, webinars).
• Amplify message by partnering with influential Key Opinion Leaders and/or trade associations.
• Facilitate quit smoking support access to Nicorette range
• Build, lead & execute the HCP Marketing plan in SA with excellence-
• Position our brands as partner of choice with HCP’s/GP’s (e.g. doctors, quit smoking coaches, dentists, dental hygienists).
• Develop omni-channel Professional Marketing plan in conjunction with regional support to drive awareness for Nicorette (e.g. educational events, advisory boards, CRM activities).
• Excellence in execution- leverage content, creation of material, execution via 3rd party agencies and tracking of results.
• Manage distribution of samples towards HCP's.
• Collaborate closely with lead stakeholders across cluster to access best in-class best practices.
• Assure compliance-
• Support and comply with the organizations’ duty of care obligations, in pharmacovigilance, regulatory, quality and medical information.
• Custodian of all Self Care contribute brands (this will mostly be about monitoring distribution, forecasting and optimising other tactical opportunities). (Expectalin, Dr. Mom, Sudafed, Sinumax,Vermox + Daktarin, Imodium, Motilium)
• Self-Care Special Projects/ Activation Specialist
  
  

Required Qualifications

• Undergraduate qualification - Diploma/Degree
• 3-5 years of experience in Marketing in Pharmaceutical business or Health & Beauty.
• Experience in pharma and working with Health Care professionals is a plus.
• Strong experience in stakeholder mapping, influencer marketing and omni-channel is a plus.
• Strategic and conceptual thinking is an asset.
• Strong experience in project management and execution.
• Self-starter, able to create structure and meet tight deadlines.
• High propensity for collaboration and cross-functional ways of working.
• Background in pharmaceutical or bio-science educational background is a plus
• Above all, you will value and demonstrate Owner Mindset, Outside-In Focus and Daring Spirit.
• Agility & Ownership-
• You love to take ownership, even beyond your scope of responsibility.
• You constantly look for opportunities and you are to compliantly achieve success.
• You have a very high propensity for collaboration & cross functional ways of working.
• Outside-in Focus-
• Demonstrate expertise in Professional Marketing and Market access in the Netherlands.
• Excellence in stakeholder management internally and externally.
• Build strong value-added partnerships with external stakeholders to generate perspective and insights.
• Daring Spirit-
• Translates insights into actions that challenge the status quo and that reinforce our competitive advantage.
• Analyses the outcome of recent projects; comes up with lessons learned reviews to improve future efforts and outcome.
• Dares to take risks aligned with Credo-based decision-making.
  
  

What’s In It For You

• Competitive Total Rewards Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Employee Resource Groups
  
  

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

Primary Location

Europe/Middle East/Africa-South Africa-Western Cape-Cape Town

Travel

No

Job Function

Marketing

Job Qualifications

What we are looking for