Senior Brand Manager: Culinary

Job Description

THE JOB AT A GLANCE

As a Brand Manager you will report into a Marketing Manager or Marketing Director. You lead the plan development and execution of the brand(s) in your portfolio by understanding, anticipating, creating and meeting consumer needs. You will achieve this by leveraging consumer and shopper insights to craft brand/s that consumers love, and by executing compelling brand plans that are delivered through exceptional brand

experiences in terms of innovation, communication and activation. On a daily basis this involves articulating and delivering the full marketing mix for your brand. You will work with the Marketing centres of excellence, leveraging their expertise to optimise pricing, promotion s, product innovation, packaging and marketing mix.

Responsibilities

WHAT YOU WILL DO

• Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit)
• Track and monitor performance of your brands against financial targets and plans
• Identify, define, develop, deliver & track insight driven innovation and renovation that is accretive to the brand and category (volume, value, profit). This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication
• Partner with the Consumer Insights team to generate brand relevant insights from all touch points; including market & internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sources
• Lead creative agency through the Communication Strategy process for your brand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above the line and below the line campaigns vs the agreed brand blueprint
• Set pricing targets informed by your in depth understanding of brand positioning and by leveraging pricing insights and guidelines provided by Revenue Management
• Ensure key day to day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management
  
  

Qualifications

WHAT YOU’LL BRING TO THE TABLE

Key attributes and competencies

• Well-rounded consumer goods experience spanning Marketing and preferably Customer roles
• Consumer obsession and insights driven a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making
• Strategic savviness and financial acumen with the ability to shape a plan to grow your category, drive its execution, and understand the tradeoffs involved in pulling various levers
• Route to market know how a robust understanding of both modern and general trade
  
  

Experience

• 4+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth
• BBusSc BCom preferable
• Proven record of successful brand development and Idea to Market strategies
• Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights
  
  

What You Will Be Measured On

• Brand(s) growth
• Marketing ROI
• Brand health
• Market share (%)
• Net Sales volume and value growth
• Brand profit / Gross margin
• Weighted / numeric distribution
• Team development and feedback
• Environment created
• Promotion performance
• Innovation performance
• Strategic insight
  
  

About Us

Tiger Brands is proudly Africa’s largest listed manufacturers of fast-moving consumer goods (FMCG). We impact lives every day with our iconic, award-winning brands. Our core business is the manufacture, market and distribute everyday branded food and beverages. Our products are relevant across every meal occasion and are well positioned to grow.

Being a food company means we’re an intimate part of everybody's daily lives and that’s why we get loud and proud about exploring further, roaring louder and growing together.

In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.