Market Development Manager: Ontario (Canada)

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who We Are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At DigiOutsource, we bring passionate people and innovative tech together to create market-leading online gaming solutions. Our multidisciplinary teams are passionate about products, customer experience and security. We’re empowered to achieve the ultimate in high-performance gaming experiences using the best technology available.

Who We’re Looking For

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At DigiOutsource, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As a Market Development Manager you’ll be serving as a subject matter expert for your respective region/target market and product(s), maintaining an up to date, operational understanding of any and all information relevant to your region/target market(s) and product(s) at all times. This will help us excel and stay ahead of the game.

What You’ll Be Doing

As part of your role, your responsibilities will include:

• Strategy and Performance:
• Participate in the formulation of strategies and plans for the commercial & sustainable growth of the organization with specific focus on your respective region/target market and product(s).
• Proactively seek out opportunities that will help grow and be a benefit to your region and organization overall.
• Work closely with the Regional Head of Markets and other key stakeholders, i.e., Compliance Operations Managers, Retention Services, PET Team, etc. in the development, project management and implementation of retention programs and customer communication projects across all product verticals and services.
• Monitor and analyze regional KPIs and metrics, react quickly to under performance and optimise activity accordingly.
• Keep key business stakeholders, e.g. Retention Services, Operations Managers, Compliance, Acquisition, etc. abreast of trends, challenges and opportunities present in your region/target market.
• Work with business stakeholders to ensure all marketing initiatives appeal and perform at the local level, continually optimizing to ensure maximum ROI.
• Drive the multichannel marketing strategy for the focus markets working with and influencing business stakeholders to achieve optimum performance.
• Work closely with the Regional Head of Markets and other key stakeholders, i.e., Compliance, Operations Managers, Retention Services, Acquisition, etc. to analyse, evaluate, adjust and implement effective strategies to drive growth and success in your region.
• Drive a high-quality performance by communicating, monitoring and managing for minimum standards of quality, quantity, accuracy and efficiency of all support services.
• Execute campaigns in the focus markets via the retention marketing team, as and when required.
• Ensure that all digital inventory and online properties are up to date and displaying the best possible content for your market/language/product.
• Coaching & Development:
• Work closely with key business stakeholders, e.g. Divisional Manager Operations, Operations Managers, Compliance, Acquisition, etc. leveraging your expertise and market knowledge to influence the product development roadmaps for your region/target market/product.
• Monitor changes and keep abreast of changes in the organization’s products and/or services.
• Supports and facilitates, where required, training and communication regarding quality and provide insights and understanding of regional/cultural nuances and requirements.
• Reporting:
• Responsible for generating and presenting of an ongoing country performance review to the Regional Head of Markets and other business stakeholders.
• Responsible for ensuring that reporting across all product verticals and platforms is accurate and consistent for your region/target market.
• Implement efficient internal reporting processes between departments to ensure good flow of necessary information and results across multiple teams and stakeholders.
• Monitor and ensure that all player lifecycle interventions and promotions are effectively executed for your region/target market.
• Monitor and ensure all agreed to service levels are being met / exceeded.
• Responsible for ensuring all communication channels and touch points are optimal and relevant for your region/target market.
• Stakeholder Relationships and Communication:
• Keep the business, e.g. HRBP’s, Service Managers, Operations Managers and Head of Retention Marketing, abreast of customer service feedback, trends, issues and opportunities on a frequent basis.
• Develop close working relationships with all key stakeholders, i.e. Compliance, Operations Managers, Retention Services, Acquisition, etc. across the business.
• Leading collaboration with key stakeholders to align on methodology, systems, processes.
• Provide business and key stakeholders with local market insights to continually improve and adjust our strategy, delivery, and execution of activity in the focus markets.
• Working closely with business stakeholders, leveraging your expertise and market knowledge to influence the product development roadmaps for your focus region.
• Work with key stakeholders, e.g., Usability & Product, Development, Retention Services, Operational teams, etc. to fix issues and deliver constant improvements to the core product offering and user experience.
• Close collaboration with Digi-Processing to ensure all money-in and money-out mechanisms are thoroughly understood and leveraged accordingly.
• Manage in-country CRM resource to ensure all high value customers are closely monitored and strategies are known for said customers. Driving a solid collaboration with the PE Team when it comes to SoW for the high value players. Responsible for guiding, coaching and overseeing the CRM's performance.
• Close collaboration with Risk and Fraud to ensure incidents are strategically dealt with and monitored accordingly.
• Ongoing competitor analysis and refreshing of your industry knowledge to ensure continued delivery of a best of breed product(s) and customer experience.
  

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential Skills You’ll Bring To The Table

The necessary skills that we require for this role include:

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
• Proficient in English
• Experience in developing and executing customer retention strategies
• Relevant tertiary qualification
• Proven experience with data and analytics
• Proven track record with stakeholder management
• Previous experience with Retention Marketing
  
  

Desirable Skills You’ve Got Up Your Sleeve

It would be great if you also have some of the following skills:

• In-depth knowledge of casino mechanics and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
  
  

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies which are essential for all employees in order to embed in and drive our culture forward.

These Competencies Are

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation
  
  

What You’ll Get Back

We offer a great variety of personal and professional benefits to help you thrive at DigiOutsource and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
  
  

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 20 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!

• Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
• Shortlisted candidates may need to complete an assessment.
  
  

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!