L'Oréal SA_ Product Manager Garnier

Job Profile

Product Manager - Garnier

At Garnier, we believe in the power of nature and science to nurture healthy beauty. As a Product Manager within our team, you will play a vital role in bringing nature inspired, effective, and accessible beauty products to market. Join us in our mission to democratize naturally-derived beauty and empower everyone to embrace their natural beauty.

Your Mission

As a Product Manager, you will be the champion for your specific product range within the Garnier portfolio. You'll be responsible for developing and executing product strategies that align with Garnier's brand values of natural ingredients, sustainability, and accessibility, while meeting the evolving needs of our diverse consumer base. You will shepherd your products from concept to launch, collaborate closely with cross-functional teams to ensure their market success.

Primary Accountabilities

Key Responsibilities:

• Market Analysis & Trend Forecasting: Conduct thorough market research, analyze consumer trends (especially in natural and sustainable beauty), and identify unmet needs to inform product innovation and development.
• Product Strategy & Roadmap Development: Develop and execute comprehensive product strategies and roadmaps that align with Garnier's brand positioning and growth objectives.
• New Product Development: Lead the new product launch process across your portfolio. Work closely with R&D, Marketing, Sales, and other key stakeholders to size the opportunity, create the correct communication and drive trial and repeat purchase of the product. Complete an in depth post analysis to capture key learnings to be applied in future launches.
• Portfolio Management: Manage the existing product portfolio, identifying opportunities for optimization, line extensions, and new product introductions.
• Brand Messaging & Storytelling: Craft compelling brand narratives and messaging that resonate with our target audience to drive brand love and retail customers as brand partner of choice.
• Competitive Anaysis: Proactively monitor competitor activity, analyze market dynamics, and identify opportunities to differentiate Garnier's products and strengthen our position in the market and grow market share.
• Forecasting & Budgeting: Develop and manage accurate product forecasts and budgets.
• Campaign Development & Execution: Lead the development and execution of impactful 360° marketing campaigns (in line with brand proposition) across multiple channels (digital, social media, PR, influencer marketing, events, in-store activations, etc.) ensuring a golden thread consistency across all channels and platforms. Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences.
• Media Management & Trade marketing: In collaboration with the media manager and in alignment with the BBL, make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan
• Performance Monitoring & Analysis: Track product performance, analyze key metrics, and make data-driven recommendations to optimize product success.
  
  

Your Profile

• Market & Consumer Insight
• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights
• Brand Development
• Thinks brand strategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise
• Activation Excellence
• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness
• Critical Thinking
• Strong analytial and strategic thinking
• Strength in problem shooting and solving
• Business Acumen keenness and quickness in understanding and dealing with a "business situation" (risks and opportunities) in a manner that is likely to lead to a good outcome. It combines a sharp awareness of how a business operates with the ability to make sound judgments and take effective action.
• Collaborative Leadership
• Creates collaboration for bigger success
• Shares & leverages best practices
  
  

Passionate And Enthusiatic About Beauty

• Excellent communication, interpersonal, and presentation skills.
• Ability to thrive in a fast-paced, collaborative, cross-functional environment.
• Persuasive skills
• Negotiation skills
• Presentation skills – powerpoint expert or master
• Excel acumen
• Bachelor's degree in related fields
• A strong understanding of the beauty industry would be an advantage
  
  

L'ORÉAL COMPETENCIES

• INNOVATOR
• STRATEGIST
• PEOPLE DEVELOPER
• INTEGRATOR
• ENTREPRENEUR
  
  

What Garnier Offers You

• The opportunity to work for a leading global brand.
• A dynamic and purpose-driven work environment, where sustainability and innovation are at the core of everything we do.
• A collaborative and supportive team culture.
• Opportunities for professional development and career growth within Garnier and the broader L'Oréal group.