Marketing Data Specialist- 2 Month Contractor

About Powerfleet

Powerfleet (Nasdaq: AIOT; JSE: PWR) is a global leader in the artificial intelligence of things (AIoT) software-as-a-service (SaaS) mobile asset industry. With more than 30 years of experience, Powerfleet unifies business operations by ingesting, harmonizing, and integrating data—regardless of source—and delivering actionable insights that help companies save lives, time, and money.

Our commitment goes beyond data and innovation. At Powerfleet, we take a people-first approach, empowering customers to realize meaningful and sustained business transformation. We serve more than 2.6 million subscribers across 48,000+ customers in 120 countries, with commercial operations spanning every major continent.

About the Role

The Marketing Data Specialist plays a pivotal role in ensuring the accuracy, integrity, and usability of Powerfleet’s marketing data ecosystem. Reporting to the Marketing Operations team, this role supports both strategic and tactical data initiatives—enabling targeted campaigns, clean reporting, and informed decision-making. This is a highly collaborative position that requires technical acumen, strong attention to detail, and the ability to translate complex data into actionable outcomes.

Key Responsibilities

· Audit, review, and manage marketing data from multiple platforms (e.g., CRM, MAP, and third-party data tools) to ensure clean and accurate records.

· Execute large-scale data transformation tasks, including cleansing, normalization, deduplication, and enrichment using platforms like ZoomInfo, Clearbit, or similar.

· Build and refine segmentation strategies by identifying key firmographic, technographic, and behavioral attributes.

· Collaborate with Sales and Marketing stakeholders to develop and maintain target account and contact lists aligned with go-to-market priorities.

· Troubleshoot data quality issues and recommend scalable solutions to ensure long-term database health.

· Support campaign execution with precise data pulls to ensure the right message reaches the right audience at the right time.

· Develop reports or dashboards to monitor database health and campaign list performance.

· Contribute to documentation and process improvements that promote best practices in data governance across the marketing function.

Required Skills & Experience

· 2+ years of experience in marketing operations, data analysis, or CRM/database management.

· Proficiency with Salesforce (or comparable CRM), Excel/Google Sheets, and data enrichment tools (e.g., ZoomInfo).

· Demonstrated experience with large-scale data cleansing, validation, and transformation.

· Ability to interpret complex data sets and distill findings into actionable insights.

· High attention to detail, especially when handling large data volumes.

· Strong organizational and communication skills, with the ability to collaborate cross-functionally in a fast-paced environment.

· Self-starter with a results-driven mindset and a strong sense of ownership.