Content Marketing Manager

Growth Troops


Date: 1 week ago
Contract type: Contractor
Remote
Team Marketing

Manager Director of Marketing

Type Full-time, remote

What You’ll Do

  • Own a 30-day editorial calendar covering blog articles, case studies, social posts, and thought-leadership pieces.
  • Draft, edit, and publish SEO-optimized content that drives qualified traffic and nurtures prospects through the funnel.
  • Keep corporate social channels (LinkedIn, Instagram, TikTok, X) active, consistent, and on-brand.
  • Collaborate with product and sales teams to turn subject-matter expertise into compelling stories, one-pagers, and webinar scripts.
  • Design basic graphics or short video snippets in Canva, Figma, or CapCut to accompany written assets.
  • Distribute content via HubSpot (or HighLevel), segmenting audiences and personalizing email workflows.
  • Automate routine tasks with Zapier or Make to ensure data flows smoothly between HubSpot, Salesforce, and other tools.
  • Track performance in Google Analytics and Sheets; present clear insights on traffic, engagement, and lead quality.
  • Provide concise process documentation and training for sales teams in South America.

Must-Have Experience

  • 1–3 years producing and managing content within a modern CRM or marketing-automation platform (HubSpot strongly preferred).
  • Demonstrated success running multi-channel content programs (blog, email, social).
  • Familiarity with Zapier or Make for workflow automation.
  • Portfolio with at least two writing samples plus one visual or video asset.
  • Solid Excel/Google Sheets abilities for quick analysis and reporting.
  • Fluent English; Spanish or Portuguese advantageous.

Nice to Have

  • Agency background managing multiple brand voices.
  • Hands-on use of AI content tools (ChatGPT, Midjourney, Gemini, etc.).
  • Basic HTML/CSS for formatting blog and email templates.
  • Experience supporting recruitment-marketing or employer-branding initiatives.

First-90-Day Success Metrics

  • Publish a full month of scheduled content without delays.
  • Launch an automated email nurture stream achieving ≥ 20 % open rate and ≤ 1 % unsubscribes.
  • Increase blog organic sessions by 15 % through SEO improvements.
  • Reduce content-production turnaround by 25 % via new templates and automations.
  • Deliver a live dashboard summarizing traffic, engagement, and MQL generation.

Perks

  • 100 % remote, async-friendly culture.
  • Budget for professional courses, design assets, or AI credits.
  • High-impact role—your storytelling directly fuels brand visibility and pipeline growth.
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