Programmatic & Ad Ops Specialist

Purpose of the Role

The Programmatic & Ad Operations Specialist is responsible for the flawless execution and continuous optimization of digital media campaigns across programmatic platforms and ad servers. This hybrid role blends campaign trafficking, tag management, ad operations, and programmatic trading to deliver performance-driven, data-informed results for our clients. You will act as the central technical point of contact, ensuring effective media delivery, reporting, and yield optimization through SSPs, DSPs, and agency technology partners.

Key Responsibilities

Ad Operations

• End-to-end campaign trafficking and tag implementation using platforms like Google Campaign Manager (DCM), Sizmek, or Adform.
• Creation and QA of Floodlight tags, post-site tracking pixels, and attribution tagging frameworks.
• Monitor ad serving costs and ensure campaigns remain within budget.
• Ensure brand safety and viewability compliance using tools like IAS, Moat, or DoubleVerify.
• Troubleshoot trafficking and delivery issues, liaising with publishers, creative teams, and analytics leads.
• Generate regular performance and attribution model reports, identifying anomalies and campaign inefficiencies.
  
  

Programmatic Trading & Optimization

• Manage campaigns across DSPs (DV360, The Trade Desk, Xandr, etc.) and SSPs, ensuring optimal real-time bidding (RTB) practices.
• Own private marketplace (PMP) and open exchange deal setups, inventory forecasting, and campaign pacing.
• Optimize live campaigns to maximize client ROI, CPM efficiency, CTR, and CPA metrics.
• Collaborate with the sales, strategy, and analytics teams to ensure campaign KPIs align with client goals.
• Develop media plans and trading strategies based on data insights and market trends.
• Stay current on industry updates, ad tech innovations, and vendor capabilities to test new formats and technologies.
  
  

Internal & External Collaboration

• Work directly with creative agencies, clients, and vendors to ensure flawless execution.
• Advise internal teams and clients on technical specs, tracking requirements, and platform capabilities.
• Contribute to new business pitches with programmatic trading insights and benchmarks.
• Partner with internal strategy and analytics teams to deliver actionable post-campaign analysis and performance insights.
  
  

Key Skills & Experience

• 3–5+ years’ experience in ad operations, digital trafficking, or programmatic trading, preferably within an agency or ad tech environment.
• Proven expertise in at least one ad server (DCM, Sizmek, Adform) and DSP platform (DV360, TTD, Xandr).
• Strong understanding of brand safety tools and 3rd-party verification (IAS, DoubleVerify, Moat).
• Experience with live dashboards (e.g., Datorama, Google Data Studio) and data visualization tools.
• Solid knowledge of the digital media landscape, including local publishers and inventory quality.
• Analytical mindset with the ability to interpret performance data and translate it into optimization strategies.
• Advanced Excel and PowerPoint skills; strong attention to detail and project management abilities.
• Ability to manage multiple campaigns and work under pressure in a fast-paced environment.
• Excellent written and verbal communication skills; confident in presenting technical recommendations to clients and internal teams.
  
  

Preferred Qualifications

• Bachelor’s degree in Media, Marketing, Analytics, or a related field.
• Google Campaign Manager & DV360 certifications (or willingness to certify within onboarding period).
• Experience with social platforms (Meta, LinkedIn, TikTok) a plus.
  
  

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