Promotions Marketer

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Key Responsibilities

Betway is an online sport betting brand that operates in regulated markets across the world. The team is based in Johannesburg and is responsible for the customer experience across a variety of African markets.

The Promotions Marketer will be responsible for mapping the retained customer’s journey and ensuring ongoing value extraction from a customer base consisting of converted and active sport and vertical bettors across African markets. The Promotions Marketer will be responsible for growing and developing their designated markets through implementation of retention marketing activities. The roles primary objective is to maintain, develop and increase retention, activity rates, and revenue.

The Promotions Marketer will need to assist the Promotions Marketing Team Lead to analyse the fully retained sports and verticals customer user experience, adapt existing communications, develop and test new interventions and constantly strive to improve our overall customer retention rates and value extracted from our converted and retained base.

The Promotions Marketer will possess a strong knowledge of sports, possess an analytical approach and have a defined project management skillset. An inquiring mind is needed in order to be able to creatively solve challenges and propose new and fresh alternatives to existing processes. Excellent knowledge of the sport betting market is essential as well as the casino and vertical games landscape.

Specific duties will include, but are not limited to, the following:

• Full responsibility for sport and vertical retention promotions calendar within the regions, to ensure our brand has localised and relevant campaigns
• Localise global sports and verticals campaigns with input from in country teams
• Develop and implement intervention for retaining & growing the customer base through innovative globally relevant interventions and campaigns
• Continuously analysing market/competitors to ensure product and retention campaigns are competitive in the market place
• Ensure all product features are effectively marketed to the segmented bas
• Co-ordinate with various business stakeholders to develop lifecycle initiatives
• Track and report on the success of implemented campaigns
• Data mining and identification of players who require interventions
• Customer personalisation strategy
• Ensuring the product and marketing offering is in line with best practise
• Be responsible for maintaining the integrity of the player experience
• Support other web marketing responsibilities as needed
• This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.
  
  

Skills And Experience Required

• Marketing Degree or relevant qualification/experience essential
• A minimum of 3 years’ experience in marketing, with experience in the sports and verticals betting industry
• Knowledge of sport betting market is essential
• Ability to observe and analyse changes and trends in the sport betting market and use this data in strategic planning
• Strong project management skills
• Strategic and analytic mindset with proven commercial acumen
• Good interpersonal and negotiation skills across a diverse team
• Must be deadline and target driven with good time management
• Highly computer literate
• Ability to work under pressure and adapt well to change
• Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
• Shortlisted candidates may need to complete an assessment.
  
  

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

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