Marketing: Full Time Social Media and SEO Specialist

Job Summary

We are seeking a highly motivated, results orientated and experienced Social Media Marketing and SEO Specialist to develop and implement strategies that enhance our online presence, drive traffic, and increase brand awareness. The ideal candidate will be responsible for both social media marketing and search engine optimization efforts.

Responsibilities

Social Media Marketing:

• Develop and execute social media strategies across various platforms (e.g., Facebook, Instagram, X, LinkedIn, TikTok) to achieve marketing objectives.
• Create engaging and high-quality content (text, images, video) tailored to different social media platforms and target audiences.
• Manage social media campaigns, including planning, execution, and performance analysis.
• Utilize social media advertising to reach target audiences, manage budgets, and optimize campaigns.
• Engage with followers, build relationships, and foster a positive online community.
• Monitor social media trends, technologies, and best practices.
  
  

Search Engine Optimization (SEO)

• Perform keyword research to identify opportunities for organic traffic growth.
• Implement on-page optimization techniques, including optimizing website content and HTML elements (title tags, meta descriptions, headings).
• Conduct technical SEO audits to identify and resolve website issues that may hinder search engine rankings.
• Develop and execute link-building strategies to acquire high-quality backlinks.
• Optimize content for search engines and users.
• Track, analyze, and report on SEO performance using analytics tools.
  
  

SEO Analytics And Tools

• Proficiency in using Google Analytics and Google Search Console to track, analyze, and report on SEO performance.
• Utilize various SEO tools, including:
• Google Analytics.
• Google Search Console.
• Keyword research tools (e.g., SEMrush, Ahrefs, Moz Keyword Explorer).
• SEO audit tools (e.g., Screaming Frog, Sitebulb).
  

Qualifications

• Minimum 2 years experience in social media marketing and SEO.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Ability to create engaging and high-quality content. Experience on platforms such as Canva, Visme, Adobe Express, Snappa, Pixlr, and PicMonkey.
• Experience in managing social media campaigns and advertising.
• Solid knowledge of SEO principles and techniques, including keyword research, on-page optimization, and link building.
• Proficiency in SEO analytics and tools, including Google Analytics and Google Search Console, and keyword research and SEO audit tools.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
  
  

About Caliber6

Hi, welcome to our page. We are constantly on the lookout for various candidates to work with us and our partners. Don't hesitate to apply if you feel like you are a great fit!