Junior Brand Manager

GROW A GREAT CAREER WITH THE COMPANY THAT GROWS GREAT BRANDS!

At I&J, part of AVI, we combine close to 115 years of excellence with a forward-thinking approach to the fishing industry. As a leader in premium seafood, including Cape Hake and farmed Cape Abalone, we are committed to sustainability, innovation, and empowering local communities. Our latest innovation, Air-Fri’kn Amazing, brings bold flavours and crispy perfection to your air fryer, showcasing our passion for quality and customer-centric excellence.

Why Join I&J?

• Industry Leader: Work with a renowned brand known for premium Cape Hake and farmed Abalone.
• Sustainability Focused: Contribute to responsible fishing practices with MSC accreditation.
• Community Impact: Be part of a company that empowers and invests in local communities.
  
  

Unlock Your Potential! We’re looking for a passionate JUNIOR BRAND MANAGER with a strong eye for detail to join I&J Head Office in Woodstock, Cape Town. In this role, you will be responsible in assisting with the marketing and commercialization of fish, chicken and beef products.

Reporting Structure

• Reports to: Marketing Manager
  
  

Key Areas Of Impact

• Co-ordinate the digital strategy and content on various social media platforms in collaboration with the AVI digital team to maximize Return on Investment (ROI)
• Contribute to the development of brand plans. Considering the following:
• Strategic directive
• Market parameters
• Company resources
• Provide executional support for new product developments.
• Ensuring smooth implementation and alignment with the marketing and brand strategy.
• Prepare promotional, advertising and media briefs.
• Contribute to the development of marketing assets and collaterals to support retail and food service, including product catalogues, sales incentive programs, point of sales and promotional items.
• Liaise with external suppliers like:
• Promotional advertising agencies
• Sponsorship beneficiaries
• Packaging suppliers
• Monitor market conditions and competitor activities like trade visits and interaction with sales and customers.
• Manage and coordinate internal marketing initiatives which include screensavers, notice boards, internal product launches and competitions.
  

What It Takes To Succeed

Experience that set you up for success:

• Minimum 2 years' work experience in the Fast Moving Consumer Goods (FMCG) industry
  
  

Qualifications & Certifications That Will Contribute To Your Success

• BCom Degree in Marketing or Business Management is required.
  
  

Additional Requirements That Will Enhance Your Impact For Success

• Willing to work on weekends for activations and events on an ad hoc basis
• Valid driver’s license with own vehicle is required
  
  

Take the Next Step with I&J

Join us to shape the future of South African seafood while making a meaningful impact on communities and the environment and be part of a team committed to excellence and making a positive impact.