Lead Performance Marketing Manager

This role will lead the AME Small & Accountants marketing plan and team, setting and delivering against the targets and revenue plans in region. Marketing Lead for the AME planning process for small & accountants. Lead on trading interlock with sales & performance in region – driving performance & optimisation. Drive collaboration, prioritisation and execution through the UKIA digital & campaign hubs. This is a player manager role, leading 2 direct reports to shape and deliver the NCA, Accountants & Inlife plans.

Location - 3 days per week out of our Johannesburg office.

• Marketing Lead for AME Small & Accountants interlocking with AME leadership team accountable for delivering against regional targets.
• Accountable for both NCA & Inlife marketing demand plans (new bookings, new customers, cross sell, upsell/expansion, retention) for both direct channel and through accountants covering all products: SBCA, SBCP and Sage 50.
• Set & own marketing plan (strategic & demand plan) for AME Small & Accountants across all channels – through lockstep with RTR organisation through the Annual budget planning process & ongoing trading / roadmap developments. Working through direct team of 2 managers and 1 intern.
• Own trading process through weekly performance calls, hub interlocks & primary lead within the regional sales trading calls laddering up to the WBR, MBR processes.
• Primary lead for BU to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance.
• Accountability for all marketing performance and contribution to BU in region (units, ARR, trials, SQOs, MQLs, CPAs, LTV:CAC).
• Accountability for marketing budget.
• Lead team of 2 plus intern, indirect leadership through the hubs.
• Lockstep with IC strategic teams for Small segment & brand teams to ensure requirements for BU in region are met and tight collaboration on priorities.

Skills, know-how and experience:

• Minimum of 5 years’ experience in a marketing management role.
• Results driven with strong commercial acumen and focus on KPIs / performance.
• Experience in fast paced / sales led organisation.
• Strong understanding of both digital trading & assisted funnels. Understanding of working with B2B, B2C and channel marketing advantage.
• Proven experience in digital & field marketing.
• Sound leadership skills to inspire and motivate your team.
• Exceptional communication to negotiate and influence at senior level.
• Ability to work in a matrix environment and multi team approach – influencing across teams to get to right outcome including through the new UKIA hubs & regional structures.
• Resilience and strong accountability.