Brand Manager – Consumer Division - Pharmaceutical Company (Gauteng)
Glasshouse Recruiting
Date: 5 days ago
City: Johannesburg, Gauteng
Contract type: Full time
Strategic Planning and Market Analysis
Analysis of the market, channels, competitors, customers, and development of insights to develop brand plans.
Develop and implement strategic plans for new and existing pharmaceutical products.
Stay abreast of industry trends, regulatory changes, and advancements in pharmaceutical technology.
Usage of IQVIA, IMS, SSD and Qlickview data
Performance Monitoring and Reporting
Monitor and analyse the performance of the products in the market, knowledge on Gross/Nett sales, volume, GP, GP%. Understand how to read and formulate a P & L. Knowledge on ROI calculation and reporting
Manage brand budgets and allocate resources across different products and marketing initiatives.
Communicate plans and results with the business leadership and relevant teams within the business.
Adjust strategies based on performance metrics and market feedback.
Regulatory & Quality Insight:
Insight into the Regulations of SAHPRA a requirement. Knowledge of the CAMS guidelines, and the marketing guidelines that govern that.
Collaborate with regulatory affairs to ensure compliance with all industry standards and regulations throughout the product development process
Product Development and Management
Work closely with medical and research and development teams to understand market needs.
Oversee the development of product positioning and messaging.
Brand Management and Marketing
Develop and implement effective marketing strategies for products.
Creation and execution of marketing material and campaigns, ensuring alignment with the overall brand strategy.
Sales Support and Collaboration
Communicate and collaborate with the sales teams to provide support and training on products.
Develop sales strategies and targets in conjunction with leadership.
Analyse sales data and market feedback to adjust marketing strategies as needed.
Stakeholder Engagement
Participate in medical conferences, workshops, and other events to promote products.
Build and maintain relationships with industry partners, opinion leaders, and external agencies.
General working conditions (e.g. shift work, drivers’ license, specific tools, special clothing, environmental requirements, etc.)
May be required to work overtime.
Driver’s license and own motor vehicle.
Travel
Travel required as part portfolio management.
Education
Bachelor’s degree in marketing, Business Management, or related field.
Experience
More than 3 years’ experience in Brand Management, within the pharmaceutical/nutraceutical and Complimentary industry. Knowledge on non-Schedule and S0 a must. Advantages to have experience in Vits and Subs, Complimentary medicine.
Experience on direct to consumer advertising ATL, BTL & TTL a must
Skills/Physical Competencies
Strong Business Acumen insight (NS, Vol, GP, full P & L review and reporting)
Strong analytical skills and the ability to interpret complex market data (data set experience required: IQVIA, IMS, Qlickview etc.)
Effective project management skills, ability to plan, organize and execute.
Proven ability to support and collaborate with sales teams.
Behavioural Qualities
Performance driven with a sense of urgency
Ability to adapt in a fast-paced, changing growth environment.
Ability to build and maintain relationships with external and internal cross-functional team members.
Organised.
Collaboration.
Between 3 - 5 Years
Analysis of the market, channels, competitors, customers, and development of insights to develop brand plans.
Develop and implement strategic plans for new and existing pharmaceutical products.
Stay abreast of industry trends, regulatory changes, and advancements in pharmaceutical technology.
Usage of IQVIA, IMS, SSD and Qlickview data
Performance Monitoring and Reporting
Monitor and analyse the performance of the products in the market, knowledge on Gross/Nett sales, volume, GP, GP%. Understand how to read and formulate a P & L. Knowledge on ROI calculation and reporting
Manage brand budgets and allocate resources across different products and marketing initiatives.
Communicate plans and results with the business leadership and relevant teams within the business.
Adjust strategies based on performance metrics and market feedback.
Regulatory & Quality Insight:
Insight into the Regulations of SAHPRA a requirement. Knowledge of the CAMS guidelines, and the marketing guidelines that govern that.
Collaborate with regulatory affairs to ensure compliance with all industry standards and regulations throughout the product development process
Product Development and Management
Work closely with medical and research and development teams to understand market needs.
Oversee the development of product positioning and messaging.
Brand Management and Marketing
Develop and implement effective marketing strategies for products.
Creation and execution of marketing material and campaigns, ensuring alignment with the overall brand strategy.
Sales Support and Collaboration
Communicate and collaborate with the sales teams to provide support and training on products.
Develop sales strategies and targets in conjunction with leadership.
Analyse sales data and market feedback to adjust marketing strategies as needed.
Stakeholder Engagement
Participate in medical conferences, workshops, and other events to promote products.
Build and maintain relationships with industry partners, opinion leaders, and external agencies.
General working conditions (e.g. shift work, drivers’ license, specific tools, special clothing, environmental requirements, etc.)
May be required to work overtime.
Driver’s license and own motor vehicle.
Travel
Travel required as part portfolio management.
Education
Bachelor’s degree in marketing, Business Management, or related field.
Experience
More than 3 years’ experience in Brand Management, within the pharmaceutical/nutraceutical and Complimentary industry. Knowledge on non-Schedule and S0 a must. Advantages to have experience in Vits and Subs, Complimentary medicine.
Experience on direct to consumer advertising ATL, BTL & TTL a must
Skills/Physical Competencies
Strong Business Acumen insight (NS, Vol, GP, full P & L review and reporting)
Strong analytical skills and the ability to interpret complex market data (data set experience required: IQVIA, IMS, Qlickview etc.)
Effective project management skills, ability to plan, organize and execute.
Proven ability to support and collaborate with sales teams.
Behavioural Qualities
Performance driven with a sense of urgency
Ability to adapt in a fast-paced, changing growth environment.
Ability to build and maintain relationships with external and internal cross-functional team members.
Organised.
Collaboration.
Between 3 - 5 Years
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