SEO Lead
Accenture
Date: 3 days ago
City: Cape Town, Western Cape
Contract type: Full time
You’ll be responsible for driving strategic direction, executional excellence, and measurable outcomes across all areas of organic search. You’ll guide a small team of SEO specialists while also rolling up your sleeves to deliver best-in-class technical, on-page, and off-page SEO solutions that align with client objectives and broader performance marketing goals.
You’ll play a key role in integrating SEO within the digital ecosystem - working closely with UX, content, analytics, CRO, and media teams to ensure search efforts are insight-led, impactful, and future-fit. With a firm grasp on algorithm updates, EEAT principles, and search trends, you’ll shape the roadmap and steer the team toward consistent growth and innovation.
This is a hands-on leadership role at the centre of evolving our SEO capability and product offering. You’ll take ownership of the quality, consistency, and performance of all SEO outputs - ensuring delivery is grounded in strategic insight and aligned to measurable outcomes. If you’re motivated by building and optimising a capability that delivers real client value, this role gives you both the autonomy and influence to do so.
Key Responsibilities
SEO Strategy & Execution
Define and drive the SEO strategy across clients, ensuring it aligns with business objectives and broader marketing goals.
Lead the planning and delivery of on-page, technical, and off-page SEO initiatives, ensuring best practice implementation.
Identify and prioritise high-impact opportunities through keyword research, competitor analysis, and performance data.
Oversee technical SEO audits and provide actionable solutions to address crawl, indexation, site performance, and structural issues.
Guide content optimisation efforts, ensuring assets are aligned with EEAT principles and tailored to user intent.
Performance Leadership
Set KPIs, benchmarks, and performance targets across SEO accounts, driving a culture of continuous improvement.
Own SEO reporting outputs, ensuring they provide clear, business-relevant insights for clients and internal stakeholders.
Leverage tools such as GA4, GSC, SEMrush, and other platforms to assess impact, surface insights, and shape strategy.
Continuously evolve our SEO product offering by identifying capability gaps, testing new tools and approaches, and embedding scalable best practices.
Stay ahead of industry changes and algorithm updates, proactively identifying risks and opportunities for clients.
Team Development & Collaboration
Mentor and support junior SEO specialists, ensuring quality of work, technical growth, and alignment to standards.
Drive consistency in outputs through process refinement, documentation, and knowledge sharing.
Collaborate with cross-functional teams (content, UX, CRO, media, dev) to integrate SEO effectively across digital initiatives.
Present recommendations, roadmaps, and performance updates to clients and internal teams with clarity and confidence.
What We’re Looking For
Experience & Skills
Bachelor’s degree in Marketing, Digital Media, or a related field (or equivalent practical experience)
6+ years of hands-on SEO experience (with mandatory agency-side experience), with proven success across technical, on-page, and off-page SEO.
Strong understanding of Google’s ranking algorithms, EEAT principles, and current SEO best practices.
Demonstrated experience leading SEO strategy and delivery across multiple clients or business units.
Proficient with key SEO platforms including GA4, GSC, SEMrush, Ahrefs, and Screaming Frog, with working knowledge of HTML, CSS, and JavaScript
Experience managing or mentoring junior team members, with a focus on quality, consistency, and capability building.
Strong communication and presentation skills, with the ability to convey SEO insights and strategic recommendations to non-technical audiences.
Experience in telecommunications, financial services, or similarly competitive verticals is advantageous.
You’ll play a key role in integrating SEO within the digital ecosystem - working closely with UX, content, analytics, CRO, and media teams to ensure search efforts are insight-led, impactful, and future-fit. With a firm grasp on algorithm updates, EEAT principles, and search trends, you’ll shape the roadmap and steer the team toward consistent growth and innovation.
This is a hands-on leadership role at the centre of evolving our SEO capability and product offering. You’ll take ownership of the quality, consistency, and performance of all SEO outputs - ensuring delivery is grounded in strategic insight and aligned to measurable outcomes. If you’re motivated by building and optimising a capability that delivers real client value, this role gives you both the autonomy and influence to do so.
Key Responsibilities
SEO Strategy & Execution
Define and drive the SEO strategy across clients, ensuring it aligns with business objectives and broader marketing goals.
Lead the planning and delivery of on-page, technical, and off-page SEO initiatives, ensuring best practice implementation.
Identify and prioritise high-impact opportunities through keyword research, competitor analysis, and performance data.
Oversee technical SEO audits and provide actionable solutions to address crawl, indexation, site performance, and structural issues.
Guide content optimisation efforts, ensuring assets are aligned with EEAT principles and tailored to user intent.
Performance Leadership
Set KPIs, benchmarks, and performance targets across SEO accounts, driving a culture of continuous improvement.
Own SEO reporting outputs, ensuring they provide clear, business-relevant insights for clients and internal stakeholders.
Leverage tools such as GA4, GSC, SEMrush, and other platforms to assess impact, surface insights, and shape strategy.
Continuously evolve our SEO product offering by identifying capability gaps, testing new tools and approaches, and embedding scalable best practices.
Stay ahead of industry changes and algorithm updates, proactively identifying risks and opportunities for clients.
Team Development & Collaboration
Mentor and support junior SEO specialists, ensuring quality of work, technical growth, and alignment to standards.
Drive consistency in outputs through process refinement, documentation, and knowledge sharing.
Collaborate with cross-functional teams (content, UX, CRO, media, dev) to integrate SEO effectively across digital initiatives.
Present recommendations, roadmaps, and performance updates to clients and internal teams with clarity and confidence.
What We’re Looking For
Experience & Skills
Bachelor’s degree in Marketing, Digital Media, or a related field (or equivalent practical experience)
6+ years of hands-on SEO experience (with mandatory agency-side experience), with proven success across technical, on-page, and off-page SEO.
Strong understanding of Google’s ranking algorithms, EEAT principles, and current SEO best practices.
Demonstrated experience leading SEO strategy and delivery across multiple clients or business units.
Proficient with key SEO platforms including GA4, GSC, SEMrush, Ahrefs, and Screaming Frog, with working knowledge of HTML, CSS, and JavaScript
Experience managing or mentoring junior team members, with a focus on quality, consistency, and capability building.
Strong communication and presentation skills, with the ability to convey SEO insights and strategic recommendations to non-technical audiences.
Experience in telecommunications, financial services, or similarly competitive verticals is advantageous.
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