Assistant Brand Manager
SMD Technologies
Date: 3 days ago
City: Johannesburg, Gauteng
Contract type: Full time
Job Title: Assistant Brand Manager - Pigeon Baby Brand
Location: SMD Technologies, 2 Lascelles Road, Meadowbrook, Edenvale
Reports To: Brand Manager
Job Purpose:
Assist in the development and execution of marketing strategies to build and enhance the Pigeon baby brand's market presence. Support in planning, coordinating, and implementing marketing campaigns to achieve brand objectives and targets.
Key Responsibilities:
Campaign Management:
Assist in planning, executing, and monitoring integrated marketing campaigns across digital, social, and traditional channels.
Coordinate with external agencies and internal stakeholders to ensure campaign timelines and deliverables are met.
Market Analysis:
Conduct market research and analysis to identify trends, competitor activities, and consumer insights.
Use insights to propose actionable strategies and adjustments to marketing plans.
Brand Development:
Support in developing brand positioning and messaging that resonates with target audiences.
Assist in managing brand assets and maintaining brand consistency across all platforms.
Collaboration and Coordination:
Work closely with cross-functional teams including sales, product development, and retail operations to align marketing activities with overall business goals.
Support in preparing presentations and reports for internal and external stakeholders.
Budget Management:
Assist in managing the marketing budget for the Pigeon baby brand, ensuring efficient allocation and tracking of expenses.
Skills and Qualifications:
Bachelor’s degree in marketing, Business Administration, or a related field.
Proven experience in marketing or brand management, preferably in the consumer goods or baby products industry.
Strong project management skills with the ability to manage multiple priorities and deadlines.
Excellent communication and interpersonal skills.
Analytical mindset with proficiency in market research and data analysis tools.
Creative thinking with a passion for brand building and consumer engagement.
Additional Information:
This position is fully in-office.
Location: SMD Technologies, 2 Lascelles Road, Meadowbrook, Edenvale
Reports To: Brand Manager
Job Purpose:
Assist in the development and execution of marketing strategies to build and enhance the Pigeon baby brand's market presence. Support in planning, coordinating, and implementing marketing campaigns to achieve brand objectives and targets.
Key Responsibilities:
Campaign Management:
Assist in planning, executing, and monitoring integrated marketing campaigns across digital, social, and traditional channels.
Coordinate with external agencies and internal stakeholders to ensure campaign timelines and deliverables are met.
Market Analysis:
Conduct market research and analysis to identify trends, competitor activities, and consumer insights.
Use insights to propose actionable strategies and adjustments to marketing plans.
Brand Development:
Support in developing brand positioning and messaging that resonates with target audiences.
Assist in managing brand assets and maintaining brand consistency across all platforms.
Collaboration and Coordination:
Work closely with cross-functional teams including sales, product development, and retail operations to align marketing activities with overall business goals.
Support in preparing presentations and reports for internal and external stakeholders.
Budget Management:
Assist in managing the marketing budget for the Pigeon baby brand, ensuring efficient allocation and tracking of expenses.
Skills and Qualifications:
Bachelor’s degree in marketing, Business Administration, or a related field.
Proven experience in marketing or brand management, preferably in the consumer goods or baby products industry.
Strong project management skills with the ability to manage multiple priorities and deadlines.
Excellent communication and interpersonal skills.
Analytical mindset with proficiency in market research and data analysis tools.
Creative thinking with a passion for brand building and consumer engagement.
Additional Information:
This position is fully in-office.
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