Digital Marketing Manager

Reports to: Head of Growth

Location: Cape Town

About Us

Sedna is transforming the way teams manage communication at scale. We provide a smart, collaborative, and automated solution that helps the world’s biggest and fastest-moving businesses turn communication into action. As we continue to grow, we are looking for a Digital Marketing Manager to join our Growth team and ensure we are running world-class, data-driven marketing programs.

The Role

As our Digital Marketing Manager, you will be responsible for executing and optimizing email marketing, SEO, and paid search campaigns. You'll collaborate with our Content Writer to ensure messaging is consistent across all channels, manage campaign performance end-to-end, and constantly look for opportunities to drive growth.

You should be hands-on, data-driven, and able to manage multiple projects simultaneously while keeping a strong eye on quality and ROI.

Responsibilities

• Manage and execute email marketing campaigns, including audience segmentation, setup, testing, and performance reporting. You will work closely with Marketing Operations on this.
• Oversee SEO initiatives: keyword research, on-page SEO optimization, technical SEO coordination (working with developers as needed), and content strategy support.
• Plan, launch, and optimize paid search (Google Ads) campaigns focused on lead generation and customer acquisition.
• Track and report on performance metrics for all digital marketing activities.
• Work with internal stakeholders to refine messaging and customer journey touchpoints.
• Stay up to date on best practices across email marketing, SEO, and paid search. Identify and test new growth opportunities across digital channels.
  
  

What We're Looking For:

• 2+ years of experience managing email marketing, SEO, and paid search campaigns.
• Strong hands-on experience with platforms like Google Ads, Google Analytics, Hubspot and Salesforce.
• Analytical mindset with a focus on performance metrics, testing, and iteration.
• Knowledge of SEO best practices and the ability to work closely with content creators.
• Excellent project management skills - able to juggle multiple campaigns without missing deadlines.
• (Bonus) Experience in a high-growth or startup environment.
• (Bonus) Experience with CRO (conversion rate optimization) and A/B testing tools.
  
  

What You’ll Get

• A key role in a fast-growing company with real ownership over your channels.
• Opportunity to shape and scale digital marketing efforts from the ground up.
• A collaborative, supportive, and high-energy environment.
• Exposure to cross-functional projects and strategic growth planning.
  
  

Our Values:

Finally, culture is important to us, so we also look for candidates who share our values:

Stay Ahead, Stay Agile

We don’t just adapt-we anticipate change and act with confidence.

Curiosity, data, and customer insights help us stay ahead of the curve.

We embrace challenges as opportunities and remain resilient under pressure.

By staying open to new ideas and ways of working, we lead the future.

Execute With Focus

• We turn strategy into action, delivering measurable results that matter.
• Every initiative counts-discipline and ownership drive business impact.
• We make smart decisions with speed, balancing pace and precision.
• Clear priorities keep us focused on what moves the needle.
• Work Together, Win Together
• Collaboration is our superpower-we succeed as one team, internally and with customers.
• We co-create solutions, seek feedback, and build the future of the OS together.
• Strong relationships are built on trust, respect, and shared goals.
• By aligning across teams and with customers, we unlock greater impact.
  

More about Sedna:

Sedna is at the forefront of revolutionising global trade, serving as the North Star for businesses navigating the complexities of international commerce. Our AI-powered platform is designed to make global trade more efficient, transparent, and sustainable. As we continue to grow and innovate, we are looking for exceptional talent to join our journey and contribute to our mission of transforming global trade.

You can find out more about us on our website: https://sedna.com/