Performance Marketing Manager Mr Price

We are seeking a dynamic and results-driven Performance Marketing Manager to drive the commercial performance of our E-Commerce business. In this role, you will be responsible for developing and executing systematic programs and leveraging strategic channels to optimize our online presence and sales. Your expertise in data analysis, digital marketing, and strategic planning will be crucial in achieving our business goals.

Qualifications: Degree in Digital Marketing/Digital Brand Management
4-5 Years of experience in an e-commerce based role, including paid media, customer acquisition, SEO, reporting, budgeting and strategy
1-2 years in a leadership position
Knowledge in Google Analytics, Social Media Knowledge, Digital Marketing

Mr Price Group Limited is an equal opportunity employer and is committed to Employment Equity.

Responsibilities: Paid Marketing: Govern Mr Price performance marketing channels, provide insight from SEO and current trade feedback from the merchant team to guide & direct digital agency to optimise our account for the best ROI. Set monthly budgets against our channel plan with Ecommerce Head according to seasonal objectives. Prepare and Report monthly on performance marketing to Ecom Head & Digital Leader Manage day-to-day operations with our digital agency Acquisition Plan seasonal acquisition drives to meet Mr Price's demand for new customers. Use test and learn strategies to ensure acquisition is relevant to our potential customers. Acquiring new leads and retaining our app customer base Set acquisition goals with Ecom Head. Once acquired, responsible for new customer onboarding and retention through various channels. Strategy Apply learnings from post-mortem to take forward into new season objectives Research and identify new marketing channels and opportunities Provide input into greater ecommerce strategy in terms of performance marketing activities SEO Manage and update seasonal copy to improve our SEO visibility and exposure Update digital assets aligned to seasonal changes Email life cycle management Leadership Set clear and transparent expectations, to exhibit the culture and values of the business and achieve / exceed KPIs
• Identify and drive training needs, coaching and development with a key focus on talent management, performance management and succession planning.