Marketing Specialist at Momentum Insure | Centurion

Introduction Momentum Group Limited (Momentum Group) is a significant player in South Africa's life insurance and integrated financial services sectors. We are a proud Level 1 B-BBEE South African-based group dedicated to building and protecting our clients' financial dreams. Our client-facing retail and specialist brands, including renowned names such as Momentum, Metropolitan, Guardrisk, and Eris Properties, play a pivotal role in fulfilling this purpose

Our federated model emphasises empowerment, accountability, and continuous engagement with all our stakeholders. Designed in close consultation with leaders across the group, this operating model aims to unleash each business unit's inherent energy and commercial drive through our collaborative federated approach. Visit us at www.momentumgroupltd.co.za

Disclaimer As an applicant, please verify the legitimacy of this job advert on our company career page
Role Purpose The purpose of this role is to support the Marketing Manager to drive Momentum Insure’s brand awareness, consideration and penetration in the Short-term Insurance industry. The Marketing Specialist will be responsible to develop and implement communication plans and initiatives that support Momentum Insure’s Impact strategy ambition of:

• Being amongst the Top 4 brands ranked consistently in the spontaneous awareness metric
• Driving consideration through distinctiveness to attract future and current customers by bringing about growth for Momentum Insure across the direct and intermediated channels
• Connecting directly with relevant client needs in an emotionally compelling way by entrenching safety brand narrative in the market and employees

Requirements Experience and Qualifications:

• Bachelor’s degree in marketing/communications and or equivalent relevant qualification
• 3 - 5 years’ experience as a Marketing consultant or currently occupying a Marketing Specialist or similar relevant role (essential)
• External and internal marketing experience (Advantageous).
• Project management and coordination experience.
• Experience working with creative partners in the development of marketing communication campaigns.
• Demonstrate an ability to work with cross functional teams and agencies.
• Experience in Financial Industry (desirable)

Duties & Responsibilities Strategic Marketing Planning & Execution

• Close partnership with the Marketing Manager to design, deliver and monitor strategic projects and objectives.
• Develop and execute marketing operational plans aligned with the strategy for specific products and audiences.
• Design and implement multi-channel marketing campaigns, ensuring alignment with strategic objectives.
• Prepare and deliver go-to-market materials with messaging that resonates with target audiences.
• Monitor, analyze, and report on campaign performance, providing actionable insights to stakeholders.

Content Creation & Messaging

• Draft, proofread, and edit content for various platforms, including digital, print, social media, and advertising, ensuring high-quality output.
• Collaborate with stakeholders to create engaging and innovative content that aligns with organizational goals.
• Conceptualize and develop communication strategies, emphasizing digital and content marketing.

Project & Vendor Management

• Manage marketing projects end-to-end, ensuring quality, timeliness, and alignment with objectives.
• Liaise with internal and external vendors to coordinate promotional events and campaigns.
• Brief service providers effectively, ensuring SMART and clear expectations and delivery within deadlines in line with Momentum Insure’s needs.

Stakeholder Collaboration

• Partner, build and maintain relationships with clients, internal stakeholders, and external partners to drive campaign success and to align on strategies and messaging.
• Act as a subject matter expert on best practices and innovative marketing solutions for the target segment.

Innovation & Continuous Improvement

• Reflect on project outcomes, identify lessons learned, and implement improvements.
• Contribute to an environment of innovation by sharing new ideas and implementing best practices.

Internal Communication & Engagement

• Draft and execute internal engagement plans to align employees with organizational goals and campaigns.
• Support Human Capital with employee-focused marketing and engagement initiatives.
• Manage day-to-day administrative requirements, ensuring seamless execution of marketing activities.

Sales, Service and Distribution (SSD)

• Support Sales, Services and Distribution (SSD) teams including the regions with marketing campaigns and sales initiatives.

Client Focus & Service Excellence

• Provide expert marketing advice and solutions to internal and external clients.
• Deliver on service level agreements by ensuring timely and high-quality delivery of marketing outputs.
• Promote a culture of exceptional service through strong collaboration and feedback mechanisms.

Professional Development & Team Contribution

• Take ownership of personal and professional growth, enhancing industry knowledge and skills.
• Positively contribute to change initiatives and team innovation efforts.
• Actively participate in fostering a collaborative, high-performance team culture.

Client

• Provide authoritative, expertise and advice to clients and stakeholders.
• Build and maintain relationships with clients, internal and external stakeholders.
• Deliver on service level agreements made with internal and external stakeholders and clients.
• Make recommendations to improvement client service within area of responsibility.
• Participate and contribute to a culture which build rewarding relationships, facilitates feedback and provides exceptional client service.

Competencies

• Interpersonal
• Problem solving
• Communication
• Planning and organising
• Time management
• Stakeholder management
• Networking and relationship building
• Microsoft Office (word, excel & PowerPoint)

Essential behavioural success factors for the role:

• Generating Ideas
• Developing Expertise
• Producing Output
• Meeting Timescales
• Challenging Ideas
• Inviting Feedback
• Establishing Rapport
• Showing Composure

Important behavioural success factors for the role:

• Interacting with People
• Articulating Information
• Team Working
• Providing Insights
• Understanding People