HCP Brand Manager
Kenvue
Date: 1 day ago
City: Cape Town, Western Cape
Contract type: Full time
Job Description
Kenvue is currently recruiting for-
HCP Brand Manager
This position reports to Head of Marketing South Africa and is based in Cape Town, South Africa
Who We Are
At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent. Our global team is made up with 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here .
Role reports to- Head of Marketing South Africa
Location- Cape Town, South Africa
What You Will Do
The Scientific Marketing Team assumes the responsibility for the execution of a strategic plan for the clinical marketing components of strategic growth product lines through partnering with key stakeholders.Below is the role and responsibilities and requirements of a Scientific Marketer (Professional Marketer). We are seeking a highly skilled and experienced Scientific Marketer to join our team. The ideal candidate will have a strong background in healthcare and pharmaceutical marketing, with a focus on scientific communication and engagement with healthcare professionals (HCPs).
Key Responsibilities
Strategic Planning and Execution-
Primary Location
Europe/Middle East/Africa-South Africa-Western Cape-Cape Town
Job Function
Marketing
Job Qualifications
What We Are Looking For
Kenvue is currently recruiting for-
HCP Brand Manager
This position reports to Head of Marketing South Africa and is based in Cape Town, South Africa
Who We Are
At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent. Our global team is made up with 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here .
Role reports to- Head of Marketing South Africa
Location- Cape Town, South Africa
What You Will Do
The Scientific Marketing Team assumes the responsibility for the execution of a strategic plan for the clinical marketing components of strategic growth product lines through partnering with key stakeholders.Below is the role and responsibilities and requirements of a Scientific Marketer (Professional Marketer). We are seeking a highly skilled and experienced Scientific Marketer to join our team. The ideal candidate will have a strong background in healthcare and pharmaceutical marketing, with a focus on scientific communication and engagement with healthcare professionals (HCPs).
Key Responsibilities
Strategic Planning and Execution-
- Create and implement strategic plans for clinical marketing of growth product lines.
- Collaborate with stakeholders to enhance product growth through clinical marketing.
- I ncrease product awareness, recommendations and scripting through tailored scientific messaging to HCPs.
- Develop and implement engagement strategies by analysing HCP education needs and market segmentation.
- Develop scientific marketing content for eDetailer, printed leave behinds, mental availability items and other marketing materials to support new product launches and focus brands.
- Create impactful scientific marketing messages from clinical data
- Create and keep core claims documents per product updated.
- Recommend innovative ways to increase HCP engagement by leveraging CRM, digital, and scalable solutions.
- Stay abreast of industry trends and developments in HCP marketing to ensure the company remains at the forefront of innovation.
- Strong expertise in pharmaceutical brand positioning and strategy development.
- Proficient in competitor analysis and market research.
- Comprehensive commercial and omnichannel experience.
- Ability to work collaboratively and drive results in a fast-paced environment.
- Problem-solving mindset with a focus on achieving measurable outcomes.
- Minimum 5+ years of experience as scientific marketer in pharmaceutical sector.
- Strong expertise in pharmaceutical brand positioning and strategy development.
- Degree in Chemistry, or Biology or Life Sciences.
- Communication, relationship-building, and project management skills are critical to success.
- Ability to analyse and communicate clinical study designs and results, including basic knowledge of biostatistics.
- Proficiency in clinical literature search
- Competitive Benefit Package
- Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!
- Learning & Development Opportunities
- Employee Resource Groups
Primary Location
Europe/Middle East/Africa-South Africa-Western Cape-Cape Town
Job Function
Marketing
Job Qualifications
What We Are Looking For
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