CONTENT MANAGER - SOCIAL MEDIA

Daily Sun is a digital-only news brand with a strong digital presence across multiple platforms. We are seeking an experienced and dynamic Content Manager with exceptional social media expertise to join our digital team and drive engagement across our online channels.

The Content Manager - Social Media will play a crucial role in our digital strategy, overseeing content creation, curation, optimisation, and distribution across our website and social media platforms. The ideal candidate will have strong social media management skills and a deep understanding of social media trends, audience behavior, and engagement strategies.

KEY RESPONSIBILITIES

Social Media Management

• Develop and implement comprehensive social media strategies to grow audience engagement and drive traffic to our digital platforms
• Manage and curate content across all social media platforms, tailoring content to meet specific audience needs on each channel
• Create compelling and engaging social media posts that support published content and drive user interaction
• Build and maintain our social media audience, focusing on both retention and expansion
• Stay current with emerging social media trends, features, and best practices to maximize platform effectiveness
• Analyse social media metrics and performance data to optimise future content strategies

Content Management and Optimisation

• Sub-edit content in adherence to South African media law and the Press Code
• Write creative, tabloid-style and SEO-based headlines
• Write SEO-based blurbs and extract relevant SEO keywords from content
• Write appropriate and creative captions for all story elements
• Ensure content pieces flow in a sensible and engaging way
• Add appropriate photographic, audio, video and info-box content when creating stories
• Publish content to website
• Use analytics tools to guide decision-making with regards to publishing schedules and ranking stories on the website
• Moderate comments fairly and effectively

SKILLS AND COMPETENCIES

Social Media Expertise

• Advanced knowledge of social media platforms including WhatsApp, Facebook, Instagram, X (formerly Twitter), TikTok, YouTube and emerging platforms
• Demonstrated ability to grow and engage social media audiences
• Excellent understanding of platform-specific audience needs and content requirements
• Strong skills in social media content creation, optimization and performance analysis
• Ability to leverage social media to drive website traffic and meet digital KPIs
• Up-to-date knowledge of social media trends, algorithms, and best practices

Content Creation and Editing

• Excellent sub-editing skills
• Exceptional headline writing skills
• An understanding of SEO keywords and optimization techniques
• A flair for narrative storytelling
• Creativity and a sense of humor
• An understanding of the Daily Sun audience and their interests

Technical Knowledge

• An understanding of South African media law, ethics, and the Press Code
• Proficiency in Content Management Systems (CMS)
• Experience with Google Analytics and social media analytics tools
• The ability to work independently to a high degree of accuracy

REQUIREMENTS

• Relevant diploma or degree in journalism or related field
• Minimum 4 years’ experience in digital content management with a strong focus on social media management
• May be required to work evenings, weekends and public holidays on a shift basis.
• Knowledge of the online environment and the Daily Sun audience
• Understanding of the South African media landscape

Given the employment equity policy of Media24, preference will be given to suitable candidates from the designated groups.