Sales and Marketing Manager

The Sales Manager at MORE Field Guide College, is responsible for generating business and student enrolment. They will play a pivotal role in acquiring business and driving revenue and growth for the College. They will need to have a strategic and very proactive hands-on approach, to achieve these goals.

KEY FOCUS AREAS

Sales -Domestic and International

• Domestic & international business development – Actively develop new relationships, to acquire business for both MORE Field Guide College and Nakavango. Actively engaging in communication via email, phone calls and face 2 face meets, to keep top of mind with each agent.
• Lead Generation: Develop and implement a robust lead generation strategy, to attract potential students, agents, sponsors, and partners. This will involve developing partnerships, marketing campaigns, networking, attending trade shows, in person meets and relationship building.
• Sales Strategy Development: Develop and implement a comprehensive sales strategy that aligns with the goals and objectives. This should include setting and achieving clear targets, identifying target markets, and refining the sales process.
• Market Research and Analysis: Stay updated on industry trends and competitor offerings. Conduct regular market research to identify new opportunities and threats, and adjust the sales strategy accordingly. Keep up to date with markets/movements/changes/challenges/opportunities and communicate back to the operations and management team.
• Identifying Prospects: Building a database to identify potential donors, philanthropists, and corporate entities that align with the mission and goals of securing sponsorships.
• Corporate Social Investment (CSI): Understand the specific CSI goals and interests of corporate partners and assist in tailoring our offering to align with their objectives for mutual benefit.
• Sales Process Improvement: Continuously review and optimize the sales process, from lead generation to enrollment. Identify areas for improvement and implement changes to increase conversion rates.
• Customer Relationship Management: Implement and manage a CRM system to track leads and prospects. Ensure that data is accurately maintained and leveraged for effective follow-ups and conversions.
• Sales Collateral: Develop and maintain sales collateral, such as brochures, presentations, and proposals, to effectively communicate the value proposition to potential students, sponsors and corporates.
• Forecasting and Reporting: Regularly report on sales performance and provide forecasts to the management team. Using data and analytics to make informed decisions.
• Training and Development: Provide ongoing training and development opportunities for agents to enhance their product knowledge and ultimately keep MORE Field Guide College and Nakavango top of mind.
• Feedback Loop: Establish a feedback loop between the sales and enrolment teams to share insights and information about leads. This can help refine the sales process and improve the enrolment experience.
• Collaboration: Work closely with enrolment, marketing, and operations teams, to identify gaps and create strategies to increase enrolment.
• Sales trips - Preparation of these trips, flights, accommodation, transfers, car hire and appointments, to actively and aggressively secure business.
• Data collection: Maintaining a database and records of sales generated.

After-Sales Relationship Management

• Maintain strong, supportive relationships with students after course enrolment to ensure a high standard of service and satisfaction.
• Provide end-to-end assistance with logistical requirements, including travel arrangements, accommodation coordination, and guidance on visa applications where applicable.
• Act as the primary point of contact for enrolled students, addressing any concerns and ensuring a smooth transition from sales to onboarding.
• Identify opportunities to generate referrals and new leads through existing students’ personal networks, leveraging their experiences and testimonials to grow the college’s reach.
• Foster a sense of community and brand loyalty by maintaining regular, meaningful engagement with alumni and their families.

REQUIREMENTS, QUALIFICATIONS AND SKILLS

• Grade 12 essential, Degree/Diploma in Sales Management advantageous.
• Minimum of 4 years hospitality experience; 2 years sales experience advantageous.
• Sound knowledge of MS Office Suite, knowledge of Opera advantageous.
• Valid Code 08 driver’s license and own reliable transport.
• Sound product and market knowledge advantageous.

MAXIMIZING YOUR IMPACT AS A MEMBER OF THE MORE FAMILY COLLECTION

• Excellent attention to detail.
• Guest focus philosophy, living the MORE brand and driving the MORE experience.
• Excellent communication skills (written and verbal), practicing honest communication.
• Team player with positive attitude, enthusiasm, and emotional control.
• Excellent time management and self-discipline, interpersonal & solution seeking skills.
• Proactive, use initiative and creative flair when required.
• Committed and loyal, adaptable, and flexible.
• Must work accurately under pressure.
• People skills – tolerance, patience, and care, ability to receive constructive feedback openly.

We create opportunities and experiences for people to enrich their lives. Our values guide our behaviours and how we act, and they help us find the right partnerships for growth:
Be AWARE (the “thoughtful” value) Eyes and ears open Arrive ready Be human
Respond GENEROUSLY (the “more” value)Always respond Give more, do more Have a mindset of abundance
Strength in DIVERSITY (the “family” value)Act in harmony Work together Act inclusively
Make it BETTER (the “continuous improvement” value) Positively influence Keep learning Own it