Content & Campaign Strategist
Growth Troops
Date: 1 day ago
City: Cape Town, Western Cape
Contract type: Contractor
Remote
Team: Marketing
Reports to: Director of Marketing
Type: Full-Time
We’re looking for a versatile and execution-focused Content & Campaign Strategist to lead our editorial and content marketing efforts. In this role, you’ll own the content calendar, create high-performing assets across multiple formats, and drive strategic initiatives that boost visibility, engagement, and lead generation.
You’ll thrive if you enjoy writing, experimenting with formats, automating systems, and turning insights into marketing momentum.
Key Responsibilities
Reports to: Director of Marketing
Type: Full-Time
- Remote (U.S. Eastern Time Core Hours)
We’re looking for a versatile and execution-focused Content & Campaign Strategist to lead our editorial and content marketing efforts. In this role, you’ll own the content calendar, create high-performing assets across multiple formats, and drive strategic initiatives that boost visibility, engagement, and lead generation.
You’ll thrive if you enjoy writing, experimenting with formats, automating systems, and turning insights into marketing momentum.
Key Responsibilities
- Manage a rolling 30-day editorial calendar including blogs, case studies, social content, and thought leadership
- Write and edit SEO-driven content that supports top-of-funnel traffic and mid-funnel conversion
- Keep brand social channels active and aligned across LinkedIn, Instagram, TikTok, and X
- Work with product and sales teams to transform insights into strong narratives and enablement materials
- Create visuals and video snippets in Canva, Figma, or CapCut to pair with written assets
- Launch and manage campaigns in HubSpot (or HighLevel), using segmentation and personalization for impact
- Automate routine processes using Zapier or Make to connect systems like HubSpot and Salesforce
- Track performance in Google Analytics and Google Sheets; provide actionable insights on engagement and conversion
- Support international sales teams with documentation and lightweight training resources
- 1–3 years of content or campaign experience using a modern CRM or marketing automation tool (HubSpot preferred)
- Success managing multi-channel campaigns across blog, email, and social
- Working knowledge of workflow automation (Zapier or Make required)
- A portfolio with at least two written samples and one visual/video asset
- Proficiency in Excel/Google Sheets for content tracking and performance reporting
- Strong English fluency; Spanish or Portuguese is a plus
- Agency experience or ability to switch between multiple brand voices
- Familiarity with AI content tools like ChatGPT, Midjourney, or Gemini
- Basic HTML/CSS for content formatting in blogs and email
- Experience supporting talent marketing or employer branding campaigns
- Publish a month of scheduled content on time
- Launch a nurture campaign with ≥ 20% open rate and ≤ 1% unsubscribe rate
- Increase organic blog sessions by 15% through SEO improvements
- Shorten content turnaround by 25% using templates and automation
- Deliver a live dashboard tracking content performance and MQL flow
- Fully remote, async-friendly work environment
- Annual budget for upskilling, design tools, or AI platforms
- Direct impact—your content will shape brand perception and fuel pipeline growth
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