Digital Strategic Lead

Are you a visionary with expertise in programmatic advertising, digital strategy, and sales? GroupM Nexus is seeking a dynamic Digital Strategic Lead to drive innovation, develop impactful media solutions, and deliver incremental value for clients and the Group.

About The Role

The Digital Strategy Lead will work alongside the Investment & Solutions partner to create and optimise opportunities that position GroupM Nexus as a market leader. This role combines programmatic expertise, strategic ideation, and sales acumen to curate innovative products and solutions while fostering strong relationships with media owners and tech partners.

Core Responsibilities

• Programmatic Expertise:
• Lead programmatic strategies, including SPO (Supply Path Optimization), SSP initiatives, and shifting spend from IO/premium to programmatic.
• Drive innovation in addressable TV, pDOOH, dynamic creative, and new channels.
• Analyse media costs, value benchmarks, and metrics to identify suitable media partners and deliver market advantage.
• Digital Strategy & Idea Conceptualisation:
• Develop compelling strategies to meet client objectives using Nexus Solutions offerings.
• Create tailored media solutions that drive performance, audience engagement, and budget efficacy.
• Partner with clients to conceptualise impactful ideas and optimise campaign results.
• Sales Experience & Growth:
• Build and maintain strong relationships with internal client teams
• Evaluate and onboard partners to enhance solutions offerings.
• Drive the growth of Nexus Solutions’ P&L annually through strategic sales initiatives.
  
  

Capabilities & Skills

• Deep understanding of the digital landscape, including programmatic, display, audio and video platforms.
• Expertise in buying models and the digital supply chain (brand safety, SPO, viewability, tech fees).
• Ability to analyse data and visualise insights using PowerPoint and Excel.
• Strong communication, organisational, and presentation skills.
• Analytical mindset with attention to detail and accuracy.
  
  

Attributes We Value

• Solution-driven mindset with a strong work ethic.
• Curiosity to explore market trends and audience behaviour.
• Ability to inspire and lead through collaboration and action.
• Passion for continuous learning and innovation.
  
  

Why Join Us?

At GroupM Nexus, we are redefining the future of media solutions. As the Solutions Strategy Lead, you’ll be at the forefront of innovation, driving impactful strategies and creating value for clients. If you’re ready to take on this exciting challenge, apply now!