Senior Multimedia Marketing Specialist (YouTube & Podcast)
Growth Troops
Date: 1 day ago
City: Cape Town, Western Cape
Contract type: Contractor
Remote
Location: Remote (Eastern Time Availability Required)
Position Type: Full-Time
Reports To: Executive Leadership
The Role
As Senior Multimedia Marketing Specialist, you’ll oversee the production and growth of our podcast and YouTube presence, while spearheading a cross-platform content strategy that drives engagement and audience acquisition.
You’ll lead end-to-end media execution—from interviews to post-production to social promotion—and bring a strategic lens to every creative decision. If you thrive at the intersection of storytelling, content systems, and data, this is your stage.
Your Responsibilities
Position Type: Full-Time
Reports To: Executive Leadership
The Role
As Senior Multimedia Marketing Specialist, you’ll oversee the production and growth of our podcast and YouTube presence, while spearheading a cross-platform content strategy that drives engagement and audience acquisition.
You’ll lead end-to-end media execution—from interviews to post-production to social promotion—and bring a strategic lens to every creative decision. If you thrive at the intersection of storytelling, content systems, and data, this is your stage.
Your Responsibilities
- Coordinate and manage podcast production—from guest booking to post-recording handoffs
- Design and execute a video-first strategy to grow YouTube reach, retention, and subscriber count
- Lead content repurposing across platforms (Instagram, TikTok, LinkedIn), optimizing for format and audience
- Collaborate with design and editing partners to ensure timely, quality delivery of content
- Produce promotional and visual materials in Canva, Adobe, or CapCut aligned with brand identity
- Draft and publish newsletters, blog posts, and resource content that align with product goals
- Optimize all web-based media (e.g., WordPress blog, landing pages) for search and discoverability
- Track performance via HubSpot, YouTube Studio, and analytics dashboards—then adjust as needed
- Cultivate audience interaction and retention across video and podcast platforms
- Support customer marketing through the creation of onboarding and tutorial content
- 3–5 years in content creation, podcasting, or video-first marketing
- Demonstrated success growing YouTube and podcast audiences using analytics and experimentation
- Expertise in repurposing long-form content across multiple formats
- Familiarity with SEO, YouTube metrics, and social platform dynamics
- Hands-on experience with tools like Canva, Adobe Creative Suite, HubSpot, and WordPress
- Strategic operator who balances creative instincts with a performance mindset
- Excellent project management and communication skills in a remote environment
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