Content Producer & YouTube Growth Strategist

Growth Troops


Date: 1 day ago
City: Johannesburg, Gauteng
Contract type: Contractor
Remote
Location: Remote (U.S. Eastern Time hours required)

Type: Full-Time

Reports To: Executive Leadership

Overview

We’re looking for a Content Producer & YouTube Growth Strategist to take the lead on our podcast and video marketing engine. In this hybrid creative-operational role, you’ll own everything from podcast guest coordination to YouTube channel growth, content repurposing, and performance optimization.

This position is ideal for a digital storyteller who knows how to translate complex topics into media that performs—whether through interviews, video content, or cross-platform social distribution.

What You’ll Do

  • Lead podcast production end-to-end: outreach, scheduling, recording coordination, and follow-ups
  • Drive YouTube growth through a channel-first strategy focused on discoverability, watch time, and subscriber retention
  • Oversee post-production workflows with editors and designers to ensure high-quality, on-brand content
  • Manage a repurposing strategy across social platforms (LinkedIn, TikTok, Instagram), for both organic and paid channels
  • Create compelling visual assets and promotional content aligned to platform trends and brand standards
  • Write and distribute newsletters that enhance user engagement and product education
  • Maintain and optimize content on WordPress for long-tail SEO performance
  • Monitor video/podcast metrics and adjust strategy based on performance (CTR, retention, audience growth)
  • Foster community engagement by interacting with audiences across platforms
  • Use HubSpot for audience management, automation, and performance tracking
  • Develop tutorials, onboarding videos, and educational content to support the customer lifecycle

What You Bring

  • Proven experience in content marketing, podcast production, or social-led video strategy
  • Strong track record growing YouTube channels and social audiences through data-backed experimentation
  • Ability to manage multiple projects, workflows, and stakeholders remotely
  • Skilled with tools like Adobe Suite, Canva, HubSpot, WordPress, and podcast hosting platforms
  • Working knowledge of SEO, video analytics, and content distribution best practices
  • Strong communicator with a creative, performance-driven mindset

Work Hours

Must be available during core U.S. Eastern Time hours. Flexibility is required for live events, guest recordings, or team syncs.

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