Brand Identity Designer

Support an organisation empowering and upskilling young people in Africa

Africa Matters Initiative works to provide young people in Africa with skills and knowledge to lead civic engagement and community-organised activities. Africa is the youngest continent in the world, with over 70% of the population being under 30. Some experts predict that the population of Sub-Saharan Africa will double by 2050. The unemployment rate is 2x that of adults, we see young people being forced to join the informal labour market/economy. They are working towards closing the skills gap affecting younger generations of African people. Through a holistic approach to empowerment, their flagship programs integrate leadership and social entrepreneurship training with community-building initiatives to conceptualise and implement solutions that directly address social issues and foster income transformation in their communities.

Role (Volunteer): Brand Identity Designer.

Role Description: Africa Matters Initiative (AMI), an organization empowering young African leaders and change-makers, is refreshing its brand identity to mark 10 years of impact. We are seeking a volunteer graphic designer/brand identity expert to co-create a new visual direction that reflects our growth, bold future vision, and continued commitment to empowering young people in Africa.

Responsibilities

• Conduct a light brand audit (existing logo, color palette, materials)
• Design a refreshed logo (and logo variations for light/dark/social)
• Develop a brand style guide including: Color palette, Typography, Logo usage guide, Brand moodboard or inspiration.
• 1–2 primary logo concepts (in SVG, PNG, and vector formats)
• Deliverable: A simplified brand guide (PDF or Canva/Figma), Editable templates (Figma, Canva, or PowerPoint), Short rationale for the visual direction.
• Ideal Skills/Tools: Graphic design (Photoshop, Illustrator, Figma, Canva Pro), Experience in brand identity and working with nonprofits. Passion for empowerment and storytelling, Bonus: motion design or social media design experience

Time Commitment: Volunteer 2-3 hours per week for 3-4 weeks remotely

️If you want to make change happen, apply to volunteer with Africa Matters Initiative!