Digital Planner

Purpose: The Digital Planner is accountable for digital campaign planning, budgeting, monitoring and reporting. He/she is required to work very closely with all other teams to produce best-in-class solutions, offer unparalleled service and deliver against targets.

Planning:

• Assist in the development of digital media strategy that specify which forms of media will be used to effectively reach the target audience, achieving the business objective of the client.
• Support on the quarterly and annual digital media plan
• Assist in maintaining client’s digital media operation platform
• Generate analysis of market performance
• Work with digital trading managers to ensure all buys and placements fit the overall strategy
• Produce plans, based on agreed strategy or parameters set out in the brief.
• Design full funnel plans and adopt and adapt global guidelines.
• Work in collaboration with the Buyer to ensure that any budget fluctuations are identified, and necessary action taken.
• Work with the buying team to ensure zero error implementation.
• Track media plans and recommend necessary changes.
• Manage and generate Post Campaign Reports, including learning’s & insights.
• Check commitment tracking of Budgets for Client with media vendors.
• Apply Media Principles, Golden Rules and all Value Driven standards where necessary.
• Be aware of all emerging media in order to effectively, with the strategy team, advise the client on optimal media plans.
• Assist in preparing regular media reviews. (Competitor analysis and media environment scans)
  
  

Stakeholder Management:

• Drive media efficiencies and KPIs through key strategic media partners.
• Keep up to date with media changes and alert the team of potential advantages/new opportunities for presentation to Client.
• Internally communicate and contribute to brainstorming to help generate ideas with the team.
• Build relationships and negotiate costs, discounts and added value incentives with media vendors (Securing the best discount, added value incentive or sponsorship deals from vendors)
• Attend regular status meetings both internally and with the clients, contributing to client business reviews.
• Build effective business relationships with stakeholders through managing expectations, clear communication, and consistent performance.
  
  

The Ideal Candidate

• Minimum 5 years’ work experience in a planning role.
• Experience working at a Media Agency preferable.
• Knowledge along with a passion for digital.
• Intermediate MS Office skills including Excel and PowerPoint
• Experience in developing and implementing analysis and reporting strategies
• Project management; ability to manage multiple projects across critical yet often fluctuating deadlines
• Experience with new / emerging media, a plus
• Result-oriented with strong communication and analytical skills.
• Ability to work within a fast-paced deadline driven environment.
• Analytical and problem-solving skills.
• Strong understanding of the media landscape.
• Understands business principles and good practice.
  
  

requisitionid:19199