Digital Planner

WPP Media


Date: 1 day ago
City: Johannesburg, Gauteng
Contract type: Full time
Purpose: The Digital Planner is accountable for digital campaign planning, budgeting, monitoring and reporting. He/she is required to work very closely with all other teams to produce best-in-class solutions, offer unparalleled service and deliver against targets.

Planning:

  • Assist in the development of digital media strategy that specify which forms of media will be used to effectively reach the target audience, achieving the business objective of the client.
  • Support on the quarterly and annual digital media plan
  • Assist in maintaining client’s digital media operation platform
  • Generate analysis of market performance
  • Work with digital trading managers to ensure all buys and placements fit the overall strategy
  • Produce plans, based on agreed strategy or parameters set out in the brief.
  • Design full funnel plans and adopt and adapt global guidelines.
  • Work in collaboration with the Buyer to ensure that any budget fluctuations are identified, and necessary action taken.
  • Work with the buying team to ensure zero error implementation.
  • Track media plans and recommend necessary changes.
  • Manage and generate Post Campaign Reports, including learning’s & insights.
  • Check commitment tracking of Budgets for Client with media vendors.
  • Apply Media Principles, Golden Rules and all Value Driven standards where necessary.
  • Be aware of all emerging media in order to effectively, with the strategy team, advise the client on optimal media plans.
  • Assist in preparing regular media reviews. (Competitor analysis and media environment scans)

Stakeholder Management:

  • Drive media efficiencies and KPIs through key strategic media partners.
  • Keep up to date with media changes and alert the team of potential advantages/new opportunities for presentation to Client.
  • Internally communicate and contribute to brainstorming to help generate ideas with the team.
  • Build relationships and negotiate costs, discounts and added value incentives with media vendors (Securing the best discount, added value incentive or sponsorship deals from vendors)
  • Attend regular status meetings both internally and with the clients, contributing to client business reviews.
  • Build effective business relationships with stakeholders through managing expectations, clear communication, and consistent performance.

The Ideal Candidate

  • Minimum 5 years’ work experience in a planning role.
  • Experience working at a Media Agency preferable.
  • Knowledge along with a passion for digital.
  • Intermediate MS Office skills including Excel and PowerPoint
  • Experience in developing and implementing analysis and reporting strategies
  • Project management; ability to manage multiple projects across critical yet often fluctuating deadlines
  • Experience with new / emerging media, a plus
  • Result-oriented with strong communication and analytical skills.
  • Ability to work within a fast-paced deadline driven environment.
  • Analytical and problem-solving skills.
  • Strong understanding of the media landscape.
  • Understands business principles and good practice.

requisitionid:19199
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