Brand Manager

Betway Africa


Date: 1 day ago
City: Johannesburg, Gauteng
Contract type: Full time
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who We Are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

Our journey at Osiris Trading started in 1999 with a handful of brilliant individuals and some very big picture thinking. Now, we are an ever-growing community of 300+ talented and exceptional people at the forefront of the vast and competitive world. Our expertise lies in marketing, customer service and technology.

Who We’re Looking For

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Osiris, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

What You’ll Be Doing

The Brand Manager is responsible for developing, managing, and evolving the brand to ensure consistent and compelling brand positioning across all channels, globally.

This role will act as a guardian of the brand, working closely with internal teams and external partners to deliver high-impact, on-brand marketing initiatives that drive brand equity and business growth.

Key Responsibilities

  • Brand Development
  • Implement brand positioning and strategy at both global and local levels, including brand personality, tone of voice, and value proposition.
  • Lead the development, implementation, and evolution of the brand’s visual identity, ensuring alignment with strategic goals.
  • Oversee the creation and continual refinement of brand guidelines to support consistent application across all channels and markets.
  • Brand Management & Guardianship
  • Assess and approve creative concepts and artwork to ensure alignment with brand standards.
  • Provide expert guidance and support on TTL (through-the-line) promotional marketing and advertising campaigns.
  • Collaborate with content and social media teams to ensure all brand channels reflect the brand’s identity and values.
  • Offer strategic direction for sponsorship and ambassador initiatives to ensure brand relevance and impact.
  • Support localization of global campaigns and materials, ensuring cultural and market alignment without compromising brand integrity.
  • Promote and advocate for advertising and creative best practices across all internal and external touchpoints.
  • Partner with the market research team to track and interpret brand health and perception, using insights to refine brand strategies.
  • Agency & Internal Collaboration
  • Work closely with in-house creative teams to align on strategy, briefs, and output quality.
  • Brief, guide, and direct advertising, creative, and content agencies to ensure delivery of high-quality, on-brand campaigns and assets.

Key Relationships

  • Internal: Marketing, Creative, Content, Social Media, Market Research, Regional/Local Marketing Teams
  • External: Advertising Agencies, Creative Studios, Sponsorship Partners, Brand Ambassadors

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

Essential Skills You’ll Bring To The Table

  • Bachelor’s degree or diploma in Marketing, Communications, or a related field
  • 4+ years of brand management or related marketing experience, ideally in a fast-paced or international environment.
  • Strong understanding of brand strategy, positioning, and identity systems.
  • Demonstrated ability to lead creative teams and agencies.
  • Experience in assessing creative work and providing clear, constructive feedback.
  • Excellent communication, collaboration, and project management skills.
  • Ability to interpret brand research and insights to inform strategy and creative execution.
  • Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
  • Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

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