Direct Account Manager

Kagiso Media


Date: 16 hours ago
City: Durban, KwaZulu-Natal
Contract type: Full time

Key Accountabilities:

  • Ensure specified face to face meetings with clients per week (new clients, upselling business calls and service calls)
  • Ensure specified non-face to face contact with clients per week
  • Categorize and define a strategy per client for A, B and C clients with CRM calendar
  • Effectively ensure interdepartmental communication in respect of each on-air campaign
  • Ensure the campaign is effectively and accurately implemented
  • Meeting monthly, quarterly and annual targets
  • Successfully procure new business and close sales
  • Develop methods to procure new clients
  • Attend to meetings and administrative functions
  • Research and draft accurate proposals
  • Update the client database for all clients and capture all client activity regularly on the CRM software.
  • Ensure that contact reports and completed and tracked in CRM
  • Ensure thorough product knowledge
  • Awareness of client’s business activities and ability to Service clients professionally
  • Retain a minimum of 75% of clients annually
  • Ensure forward planning (complete quarterly plan for each) existing client
  • Ensure that the Client has a great experience with the brand

New Business Development:

  • Successfully procure new business and close sales
  • Achieve the set amount of client calls
  • Achieve the specified target for new client applications
  • Develop methods to procure new clients
  • End client meetings with requests for referrals
  • Effectively manage the client relationship via a plan CRM strategy
  • Effectively ensure interdepartmental communication in respect of each on-air campaign.
  • Ensure the campaign is effectively and accurately implemented

Administrative Functions:

  • Attend meetings
  • Research and draft accurate proposals
  • Update the client database for all clients and capture all client activity regularly on the CRM software.
  • Renew existing client campaigns
  • Pre-call / post call panning
  • Categorize the client database
  • Ensure that pipeline is accurate via the CRM System
  • Ensure sales process and other processes are adhered to

Manage Key Trade Partnerships:

  • Build and Maintain close working relationships with key trade partners
  • Manage the day to day needs of the clients, including airtime bookings and advert recordings etc
  • Service clients professionally
  • Add input into the drawing up of partnership contracts where need be
  • Awareness of client’s business activities
  • Conceive and execute a Customer Relations Management strategy for these clients; including East Coast Radio management


Qualification Requirements:

  • Relevant Degree/ Diploma

Experience and Skills Requirements:

  • Code 08 Drivers License
  • Preferably 2-3 years experience in the advertising and media sales environment
  • 5-7 years experience in sales
  • Business sales and marketing principles
  • Excellent Communication Skills - written, verbal and telephonic.
  • Customer Relationship Management
  • Relationship Builder
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