Executive Product Management

Main Purpose

Identify and maximise potential growth opportunities for existing and new products by means of analysing and understanding the market and competitive landscape to broaden our current marketing activities and promotional support for DFA to better serve our key customers and to attract new customers or customer segments. Own a revenue target for the enterprise and new product portfolio. Engage in strategic projects on behalf of the Chief Strategy Officer.

ACCOUNTABILITIES & RESPONSIBILITIES (KEY PERFORMANCE AREAS & TASKS)

Product Management & Strategy

• Work closely with the Chief Strategy Officer on strategic projects.
• Lead the development of business conferences to enable investment decisions
• Represent DFA at public conferences
• Identify and fill the product gaps and generate new ideas that grow market share, improve customer experience and drive growth
• Create buy-in for the product vision both internally and with key external partners.
• Develop product pricing strategy based on engagement with key internal and external stakeholders.
• Define and implement product positioning strategies.
• Translate product strategy into detailed strategies.
• Scope and prioritize activities based on business and customer impact.
• Work closely with the DFA’s Technical Department to deliver timeously to the market and optimize resources.
• Drive product launches including working with the public relations team, executives, technical department, sales and other team members.
• Implement and evaluate promotional plans to ensure that they are consistent with the product line strategy and that the message is effectively conveyed in line with the overarching DFA strategy.
• Act as a product evangelist internally and externally to build awareness and understanding.
• Represent DFA by visiting customers to solicit feedback on company products and services.
• Drive and develop promotional material for multiple products or service launches including press releases, launch materials, customer presentations and sales training materials.
• Develop and drive competitive marketing campaigns to ensure DFA’s market share and profitability.
• Collaborates cross-functionally on competitive selling, pricing, market development and field solutions.
• Design and implement market research projects to assess customer attitudes to the current product range and new product introductions.

People Management

• On-board new staff members to ensure quickest time to performance.
• Set meaningful performance targets for all employees and clearly outline efforts required to reach deliverables.
• Explain how work roles contribute towards overall strategic objectives.
• Support, coach and mentor staff.
• Develop and agree upon standards against which to measure behaviour and performance up front.
• Assess performance and behaviour.
• Provide regular, constructive feedback and reinforcement regarding performance.
• Counsel staff where behavioural problems arise.
• Give recognition for work well done.
• Encourage employees to adhere to company values.
• Work with staff to create individual development plans addressing employee and business needs, encouraging employees to participate in learning opportunities.
• Provide developmental assignments to staff based on career interests and business needs.
• Manage team performance, promoting cohesiveness and taking corrective action where necessary.
• Chair meetings to ensure team is updated with information required and to manage team direction and performance.
• Retain good performers.

Miscellaneous

• Perform any other work-related duties and responsibilitiesthat may be assigned from time-to-time by management.

Competencies and Minimum Requirements:

Knowledge, qualifications and experience

• An MBA or other relevant master’s degree.
• Minimum of 5 - 10 years' product management experience in the B2B ICT Telecommunication Sector.
• Proven track record of managing all aspects of a successful product throughout its lifecycle.
• Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management.
• Technical Telecom Understanding is essential.

Working Conditions

• The role typically involves working in an office environment
• Flexibility to work extra hours during peak periods or project deadlines

Disability Status

• This role is suitable for a person with a disability.