Digital Marketing Manager

About Us

We are a full-service Digital Agency offering high-impact digital solutions in Web Design & Development, E-commerce, Mobile Apps, CRM, and Managed IT Services including 24/7 hosting and helpdesk support. Our mission is to empower our clients through technology and creativity, delivering consistent value and innovation.

The Role

We are seeking a versatile and experienced Digital Marketing Manager to join our growing team. This client-facing role will service a portfolio of recurring business clients and will be responsible for the strategy, execution, and performance of various digital marketing activities.

The ideal candidate is an all-rounder with a solid foundation in SEO, Pay-Per-Click (PPC), social media marketing, content creation, and marketing analytics, who thrives in a collaborative environment and can confidently manage client expectations.

Key Responsibilities

Client Management & Strategy

• Serve as the primary point of contact for recurring clients on all digital marketing-related matters.

• Build and maintain strong client relationships through regular updates, performance reviews, and strategic recommendations.

• Understand each client’s business goals and translate them into effective marketing strategies.

• Collaborate with internal teams (design, development, content) to execute campaigns.

Digital Campaign Management

• Plan, launch, and manage digital advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, TikTok.

• Monitor KPIs such as CTR, CPC, conversion rates, and ROAS, making recommendations for improvement.

• Conduct keyword research and competitor analysis to refine SEO and paid strategies.

SEO & Website Optimization

• Perform technical SEO audits and implement on-page and off-page SEO strategies.

• Work with the development team to improve site speed, mobile responsiveness, and user experience.

• Optimize content structure, metadata, and internal linking to improve rankings.

Content Creation & Social Media

• Develop and manage content calendars for multiple brands.

• Create engaging static and video content for social platforms and websites.

• Schedule, publish, and monitor social media posts; respond to engagement as needed.

Email Marketing & CRM

• Design and execute email marketing campaigns using tools like Mailchimp, HubSpot, or ActiveCampaign.

• Create automated workflows for lead nurturing and customer retention.

• Analyze open rates, click-through rates, and conversions to optimize future campaigns.

Performance Tracking & Reporting

• Generate weekly/monthly reports using tools such as Google Analytics, Tag Manager, Facebook Pixel, etc.

• Conduct A/B testing and share actionable insights to improve campaign performance.

• Track and report on SEO performance, paid ad results, email metrics, and social media engagement.

What We Offer

• Opportunity to work on diverse and recurring client portfolios.

• A collaborative and creative work environment.

• Competitive salary based on experience.

• Ongoing learning and development opportunities.

• 
  Minimum 3–5 years of hands-on experience in a digital agency with a client-facing component.

• Strong knowledge of SEO best practices, Google Ads, and social media advertising platforms.

• Proficient in marketing analytics, data interpretation, and performance reporting.

• Experience using WordPress, Webflow, or similar CMS platforms.

• Competency with graphic design tools such as Canva and Adobe Creative Suite.

• Solid understanding of email marketing tools and CRM platforms.

• Excellent communication, presentation, and time management skills.

• Bonus: Familiarity with HTML, CSS, JavaScript or the ability to liaise with developers on web projects.

• Based in South Africa, aligned with UK working hours.

• Own a device running Windows 11 with an i5 processor, 12GB RAM, and an SSD.