Senior Direct Marketing Specialist

Job Description To design, enhance and deliver multiple franchise or segment direct marketing activities and processes in order to deliver on unique and evolving business requirements underpinned by best practice to continuously enhance service delivery Hello Future, Senior Direct Marketing Specialist Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen As part of our talent team, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change Are you someone who can:

• The Senior Direct Marketing Specialist oversees the planning, execution, and optimization of direct marketing campaigns. They create targeted strategies to engage customers through channels such as email, direct mail, and digital platforms.
• Effective marketing relies on understanding our audience. The specialist analyses customer data, segments the audience, and tailors messaging to specific demographics, behaviors, and preferences.
• Crafting compelling content is vital. The specialist collaborates with creative teams, ensuring that campaign materials align with brand guidelines and resonate with our audience.
• Managing campaign budgets efficiently is crucial. The specialist tracks expenses, allocates resources wisely, and ensures cost-effective execution.
• Regularly evaluating campaign results is essential. The specialist analyses metrics, identifies trends, and recommends adjustments to improve performance.
• The specialist collaborates with other marketing teams (e.g., product marketing, digital marketing) to align messaging and create cohesive customer experiences.
• The specialist focuses on both retaining existing customers and acquiring new ones. They design loyalty programs, referral initiatives, and personalized communications.
• In an era of heightened data privacy concerns, the specialist ensures compliance with regulations (e.g., POPIA, ECTA, CPA etc.) and protects customer information.
• Coordinating with external agencies and vendors is part of the role. The specialist selects partners, negotiates contracts, and monitors their performance.
• The marketing landscape evolves rapidly. The specialist stays informed about industry trends, adopts new tools, and adapts strategies accordingly

You will be an ideal candidate if you:

• Minimum Qualification - Relevant B Degree
• Experience - 3 to 5 years' experience in a similar environment,
• Strong Knowledge - Campaign Management
• Audience Segmentation
• Creative Development
• Budget Management
• Performance Analysis
• Cross-Channel Coordination
• Vendor Management
• Strong Innovation and Adaptation experience

You will have access to:

• Opportunities to network and collaborate.
• Challenging Working
• Opportunities to innovate.

We can be a match if you are:

• Curious & courageous - you are driven by always wanting to know more and learn more and you are brave enough to
• Obsessed with mastery - you know what it takes to become good at what you do and are constantly pushing yourself to do it.

Are you interested to take the step? We look forward to engaging with you further. Apply now! #POST #FNB #LI-SY1 Job Details Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below 14/06/25 All appointments will be made in line with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.