Senior Web Analytics Specialist

EQPLUS TECHNOLOGIES PTY LTD


Date: 9 hours ago
City: Cape Town, Western Cape
Contract type: Full time
Our Client in Cape Town is seeking the services of a Senior Web Analytics Specialist.

This is a contract opportunity and the client is seeking candidates with at least 10 years in maintaining configuration and optimization of Google Analytics and at least 3 years in Configuring Google Search Console.

Qualifications Required

NQF Level 6, Diploma or higher in Digital Marketing/ Multimedia/ Web Development/ Information Systems or Systems Development.

Data Analytics Skills Required

  • Advanced proficiency in data visualization tools such as Power BI, Google Analytics or Google Data Studio - 5 years or more
  • Strong knowledge of SEO optimization and web analytics - 3 years or more
  • Examples of SEO reports showing website ranking improvements.
  • Examples of advanced Google analytics reports showing Website traffic in-formation

Responsibilities

  • Configure the Client's Portal Google Analytics setup
  • Review the Google Analytics setup on the Client's Legacy website and the new Portal
  • Review the Client's Web analytics business requirement
  • Provide a detailed report indicating the hours required per deliverable to complete the full scope of work
  • Configure reports, dashboards and user logins
  • Create standard reports on Google Analytics that get sent to each of the Client's departments monthly
  • Setup and provide Website and Social Media data access in PowerBI via a Web Connector, including all available data dimensions
  • Create a hierarchy or roles on Google Analytics to manage the Client's roles and use cases. These include: Super Admin, Admin, Analyst

Desired Skills

  • Senior Web Analytics Specialist
  • Google Analytics Configuration
  • Power BI & Data Visualization
  • SEO Optimization & Reporting
  • Google Search Console
  • Digital Marketing Analytics
  • Web & Social Media Data Integration

Desired Work Experience

  • More than 10 years

Desired Qualification Level

  • Diploma
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