Senior Web Analytics Specialist

Our Client in Cape Town is seeking the services of a Senior Web Analytics Specialist.

This is a contract opportunity and the client is seeking candidates with at least 10 years in maintaining configuration and optimization of Google Analytics and at least 3 years in Configuring Google Search Console.

Qualifications Required

NQF Level 6, Diploma or higher in Digital Marketing/ Multimedia/ Web Development/ Information Systems or Systems Development.

Data Analytics Skills Required

• Advanced proficiency in data visualization tools such as Power BI, Google Analytics or Google Data Studio - 5 years or more
• Strong knowledge of SEO optimization and web analytics - 3 years or more
• Examples of SEO reports showing website ranking improvements.
• Examples of advanced Google analytics reports showing Website traffic in-formation
  
  

Responsibilities

• Configure the Client's Portal Google Analytics setup
• Review the Google Analytics setup on the Client's Legacy website and the new Portal
• Review the Client's Web analytics business requirement
• Provide a detailed report indicating the hours required per deliverable to complete the full scope of work
• Configure reports, dashboards and user logins
• Create standard reports on Google Analytics that get sent to each of the Client's departments monthly
• Setup and provide Website and Social Media data access in PowerBI via a Web Connector, including all available data dimensions
• Create a hierarchy or roles on Google Analytics to manage the Client's roles and use cases. These include: Super Admin, Admin, Analyst
  
  

Desired Skills

• Senior Web Analytics Specialist
• Google Analytics Configuration
• Power BI & Data Visualization
• SEO Optimization & Reporting
• Google Search Console
• Digital Marketing Analytics
• Web & Social Media Data Integration
  
  

Desired Work Experience

• More than 10 years
  
  

Desired Qualification Level

• Diploma