Regional Customer Relationship Manager

Job Advert Summary

Eduvos is looking to employ a Regional Customer Relationship Manager to support and oversee our Vanderbijlpark, Bloemfontein and Potchefstroom campuses.

Position Type:

Permanent

Pupose of the role:

To drive regional strategy and execution of school engagement, data collection, and long-lead conversion initiatives. This role oversees a team of Customer Relationship Leads or Marketers across multiple campuses, ensuring segmentation strategy, customer experience, and national objectives are effectively localized and delivered.

Minimum Requirements

Qualifications / Education / Certification

• Bachelor’s degree in Business, Marketing, or related field (required).
• Professional certifications in CRM, Event activation, Education Marketing, or Leadership (advantageous).

Experience

• At least 6 years’ experience in a sales or marketing leadership role.
Proven team management experience (
• 8 team members).
• Prior exposure to the higher education sector.
• Strong record in lead generation, pipeline development, and strategic account management.

Unique Work Conditions

• Regular travel between campuses and schools.
• Own transport and valid driver’s licence required.
• Flexibility to work evenings/weekends as needed.

Duties and Responsibilities

Customer Relationship Management

• Drive regional strategy for school engagement and data collection.
• Manage execution of national segmentation strategy (Grades 9–12).
• Identify and nurture key strategic school partnerships in regions.

Lead Generation and Pipeline Development

• Ensure lead quality, quantity, and application conversion from pre-enrol campaigns.
• Align all CRM efforts with campaign timing and intakes.
• Collaborate with Marketing and Sales on cross-functional initiatives.

Team Development and Performance

• Lead and mentor CRM staff to achieve targets and uphold engagement quality.
• Conduct regular performance reviews and implement growth plans.
• Promote a service-driven, student-focused culture.

System Utilisation

• Ensure optimal use of CRM systems for tracking, segmentation, and forecasting.
• Monitor data hygiene, entry standards, and reporting accuracy.
• Identify system training needs and close gaps proactively.

Stakeholder Engagement

• Build and maintain relationships with internal stakeholders (e.g., Sales, Academics, Finance).
• Oversee external engagements with schools, sponsors, and feeder institutions.
• Lead collaboration efforts on regional events and national activations.

Governance and Compliance

• Ensure adherence to organisational standards and policies.
• Drive audit readiness, ethical conduct, and brand consistency.
• Manage budget utilisation for regional CRM activities.

Deliverables / KPAs

• Regional lead and pre-enrol targets met or exceeded
• Implementation of segmentation strategy with measurable reach
• Documented coaching and development of CRM staff
• High-quality engagement logs and event feedback
• Timely submission of forecasts and CRM reports
• Strong stakeholder feedback and school relationship health

Budgets

• Manage regional CRM budgets, including forecasting and tracking.

Planning

• Develop school engagement and segmentation plans per term.
• Align regional CRM plans with academic and national sales calendars.

Execution Monitoring

• Implement activity tracking, quality audits, and corrective actions as needed.

Reporting

• Prepare and submit regional CRM performance and market insight reports.

Workflow / Alignment / Silos

• Coordinate across sales, marketing, and campus ops to ensure alignment with Eduvos strategy.

Problem Solving and Decision Quality

• Address regional escalations, complaints, and process inefficiencies.

Resourcing and Capacity Management

• Manage team workload, travel logistics, and infrastructure needs.

Operational Efficiency

• Standardise school engagements, value-add implementation, and CRM practices.

Governance and Risk Management

• Comply with all policies and mitigate reputational and data risks.

Strategy Alignment

• Link regional plans to enrolment, conversion, and brand awareness goals.

Talent Acquisition, Selection, Onboarding

• Recruit, onboard, and embed new CRM team members effectively.

Individual Performance

• Set objectives, conduct reviews, and implement corrective actions.

Succession / Bench Strength

• Build CRM leadership capacity and future team pipeline.

Training & Development

• Provide ongoing professional development and performance coaching.

Culture and Climate

• Promote high morale, collaboration, and student-centricity.
• Drive high quality and performance standards.

Change Capability

• Lead change readiness, resilience, and adoption across CRM teams.

Functional and Behavioural Competencies

Functional Competencies

• Deep understanding of CRM and segmentation strategy.
• Event planning and execution.
• Analytical and reporting skills using CRM tools.
• Excellent stakeholder engagement and presentation skills.

Behavioural Competencies

• Strategic, collaborative, and outcome-focused.
• Excellent communicator and motivator.
• Proactive problem solver and innovator.
• Values-driven, resilient, and growth-oriented.