ASO Manager
Humankind Global Recruitment
Date: 1 day ago
City: Cape Town, Western Cape
Contract type: Full time
Cape Town
Permanent
We are partnered with a creative Marketing agency in South Africa who implement smart strategies for their clients that result in measurable growth. They are a growing organisation who dig into the detail of the data to help their clients grow their business. We are looking for an App Store Optimization Manager to join them and play a key role in optimising and improving the visibility and performance of their clients mobile apps in the Apple App and Google Play stores.
In this role you will be at the forefront of their ASO strategy and work closely with product, design and marketing teams to drive growth and search visibility. This will include developing ASO strategies including keyword research, app store page optimisation, custom product page and visual asset optimisation as well as working with designers on ASO graphics, icons and other creative assets to ensure they are optimised whilst complying with app store guidelines. This role will involve a lot of research including conducting daily keyword monitoring, staying ahead of market trends, competitor analysis and monitoring and adapting to the latest trends in the app store.
The successful candidate for the ASO Manager role will have:
Adam
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Permanent
We are partnered with a creative Marketing agency in South Africa who implement smart strategies for their clients that result in measurable growth. They are a growing organisation who dig into the detail of the data to help their clients grow their business. We are looking for an App Store Optimization Manager to join them and play a key role in optimising and improving the visibility and performance of their clients mobile apps in the Apple App and Google Play stores.
In this role you will be at the forefront of their ASO strategy and work closely with product, design and marketing teams to drive growth and search visibility. This will include developing ASO strategies including keyword research, app store page optimisation, custom product page and visual asset optimisation as well as working with designers on ASO graphics, icons and other creative assets to ensure they are optimised whilst complying with app store guidelines. This role will involve a lot of research including conducting daily keyword monitoring, staying ahead of market trends, competitor analysis and monitoring and adapting to the latest trends in the app store.
The successful candidate for the ASO Manager role will have:
- Previous experience in a similar role involving App Store Optimisation including managing search traffic and running A/B tests in ASO
- Excellent knowledge of marketing metrics and experience of ASO tools such as ASO Mobile, Apptweak, ASODesk, Appfollow, Splitmetrics, etc
- A strong analytical mindset with knowledge of data tracking, data management and analysis
- Self-motivated and a proactive thinker
- Advanced user in MS Excel and Powerpoint
Adam
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