B2C Content & Lifecycle Coordinator
Growth Troops
Date: 1 day ago
Contract type: Contractor
Remote
Remote (Americas Time Zones) | Full-Time | Team: Growth & Marketing
About The Role
We're seeking a B2C Content & Lifecycle Coordinator to help execute our consumer-facing marketing efforts across social media, email, SMS, and CRM. You'll play a key role in keeping our audience engaged, our campaigns running smoothly, and our content calendar on track.
If you're organized, creative, and hands-on with tools like Canva, HubSpot, or CapCut—and you're ready to make an impact from day one—this role is for you.
Key Responsibilities
About The Role
We're seeking a B2C Content & Lifecycle Coordinator to help execute our consumer-facing marketing efforts across social media, email, SMS, and CRM. You'll play a key role in keeping our audience engaged, our campaigns running smoothly, and our content calendar on track.
If you're organized, creative, and hands-on with tools like Canva, HubSpot, or CapCut—and you're ready to make an impact from day one—this role is for you.
Key Responsibilities
- Write and schedule daily social media posts (Instagram, TikTok, X) tailored to a consumer audience
- Draft and send promotional and nurture emails and SMS campaigns using platforms like HubSpot or HighLevel
- Maintain a 30-day rolling content calendar, flagging content gaps in advance
- Create simple graphics and short-form videos using Canva or CapCut—quick, efficient, and on-brand
- Monitor and respond to DMs and comments to maintain community engagement
- Track key engagement metrics (opens, clicks, follows, views) in Google Sheets and provide weekly summaries
- Keep CRM lists clean and organized, tagging contacts for future segmentation and campaigns
- 0–2 years of experience in marketing, content creation, or social media (internships count)
- Strong short-form writing skills with a human, conversational tone
- Familiarity with email platforms such as Mailchimp, HubSpot, or Klaviyo
- Working knowledge of Canva or CapCut, with a portfolio link showing at least two examples
- Excellent organization and time management; able to juggle multiple drafts, channels, and deadlines
- Fluent written English
- Experience with SMS or WhatsApp marketing platforms
- Familiarity with ChatGPT or similar tools for content drafting
- Basic knowledge of automation tools like Zapier or Make
- Spanish or Portuguese for handling social media replies
- Publish a full month of on-time social content with engagement equal to or better than last quarter
- Launch your first B2C email campaign with a 20%+ open rate
- Build a central Google Sheet to track social, email, and SMS performance
- Automate at least one manual task (e.g., new TikTok post triggers CRM tagging)
- 100% remote with async-friendly flexibility
- Real ownership: your content goes live the same day and reaches a growing consumer audience
- Fast execution and direct impact—no red tape, just results
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