Brand Manager

Discover excellence in diverse sectors with The Faircape Group. As a dynamic group, we specialize in Healthcare, Retirement Holdings, Telecommunications, ISP services, Infrastructure installation, Power Management, CCTV, Water Utility Management, Property Management, and more. Join us on a journey of innovation and service excellence.

Faircape Group is seeking a strategic and results-driven Marketing/Brand Manager to lead marketing efforts for our Inpower Energy, WUS, and CCTV Technologies brands.

This role is ideal for a high-impact marketer who excels in building smart strategies, generating qualified leads, and deeply understands complex, service-based technical offerings. You should be comfortable working with technical subject matter and transforming it into compelling, results-focused marketing campaigns.

We offer an unique opportunity to shape marketing strategy, drive execution, and collaborate with a talented in-house production team to bring your ideas to life.

Benefits include:

• Quarterly bonuses – performance is recognised and rewarded
• Long service leave
Free barista-made coffee
• Subsidised vending machine snacks
• Discounted ISP packages
• Fixed flexi-time (07:00 - 18:00)
• Subsidised parking
• Modern offices across from Cavendish in Claremont

Key Responsibilities

• Develop and lead holistic marketing strategies to drive growth, brand visibility, and customer acquisition across digital and offline platforms.
• Design and execute go-to-market campaigns tailored to commercial, industrial, and property sector segments.
• Identify and define target audiences, map customer journeys, and create segmented marketing funnels.
• Oversee all integrated campaigns from concept to execution, working closely with creative and content teams.
• Direct the development of marketing materials including brochures, ads, videos, case studies, and proposal documents.
• Maintain accurate and engaging website content optimised for SEO and aligned with brand voice.
• Analyse campaign performance, track KPIs, and adjust strategies to improve engagement and conversion.
• Lead implementation of PPC, paid social media, LinkedIn, and email campaigns to attract and convert leads.
• Manage internal briefs, allocate creative resources, and ensure timely project delivery.
• Coordinate external suppliers/vendors when needed to support execution of campaigns.
• Create and maintain content calendars across digital platforms including blogs and social media.
• Monitor trends, competitor positioning, and industry insights to inform marketing direction.
• Support sales, technical, and operational teams with targeted marketing tools and content.

Experience & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Proven experience in marketing, ideally within energy, technology, or service sectors
• Demonstrated success in developing strategies and generating qualified leads
• Strong digital marketing expertise, including SEO, Google Ads, LinkedIn, CRM platforms
• Experience managing cross-functional teams and creative content pipelines

Skills & Attributes

• Strategic thinker with a commercial mindset
• Excellent written and verbal communication
• Strong skills in brief writing and content direction
• Analytical and data-driven with a focus on ROI
• Highly organised, adaptable, and deadline-focused
• Able to simplify complex technical ideas for a wide audience

Additional Requirements

• Clear credit, criminal, and health record
• Valid driver’s licence and own transport
• Written references to be submitted

If you do not hear from us within two weeks, please deem your application as unsuccessful

Learn more about us at www.faircape.co.za