Senior Content & Campaigns Marketing Lead
Growth Troops
Date: 20 hours ago
Contract type: Contractor
Remote
Team: Growth / Marketing
Type: Full-Time, Remote (Americas Time Zones Preferred)
Reports To: Director of Marketing
Drive growth through content strategy, creative execution, and campaign performance.
We’re hiring a Senior Content & Campaigns Marketing Lead to own and execute our lifecycle content strategy. This includes everything from planning editorial calendars to shipping high-impact campaigns across email, SMS, and paid social. You'll manage production of copy, visuals, and video—while keeping everything on track, on brand, and performance-optimized. This is a hands-on leadership role with a strong focus on growth.
If you love blending creative output with marketing performance, this is your opportunity to lead both message and impact.
What You'll Do
Type: Full-Time, Remote (Americas Time Zones Preferred)
Reports To: Director of Marketing
Drive growth through content strategy, creative execution, and campaign performance.
We’re hiring a Senior Content & Campaigns Marketing Lead to own and execute our lifecycle content strategy. This includes everything from planning editorial calendars to shipping high-impact campaigns across email, SMS, and paid social. You'll manage production of copy, visuals, and video—while keeping everything on track, on brand, and performance-optimized. This is a hands-on leadership role with a strong focus on growth.
If you love blending creative output with marketing performance, this is your opportunity to lead both message and impact.
What You'll Do
- Manage a 90-day content calendar spanning email, in-app messaging, and paid remarketing
- Write and delegate high-performing content including copy, visuals (Canva/Figma), and short-form videos (CapCut/Adobe)
- Execute campaigns in HubSpot or HighLevel and ensure tracking/reporting is accurate
- Collaborate with Product and Sales to align messaging with feature launches and business goals
- Track content performance, make data-backed optimizations, and share insights with stakeholders
- Mentor two junior marketers; provide regular feedback and conduct skills development sessions
- Explore new AI tools to improve creative output, scale content, and drive faster delivery
- 3+ years of experience in content-driven marketing roles with lifecycle or campaign ownership
- Strong portfolio of email, video, and visual content that contributed to measurable marketing goals
- Familiarity with HubSpot or HighLevel for launching and tracking campaigns
- Proficiency with Canva/Figma, CapCut or Adobe, and Sheets for reporting
- Experience managing editorial calendars and junior marketers or freelancers
- Exceptional writing and editing skills in English; Spanish or Portuguese is a plus
- Audit content library and identify gaps across the lifecycle
- Launch a multi-touch nurture campaign focused on increasing engagement and conversion
- Standardize campaign creation workflows and train junior marketers on execution
- Deliver a monthly campaign performance report with key learnings and optimization ideas
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