Paid Media Specialist

Paid Media Specialist 

As the Paid Media Specialist at Wamly, you’ll take the lead in shaping our digital advertising strategy across multiple platforms. Your role will be crucial in driving demand, generating qualified leads, and supporting our business growth through performance-driven paid campaigns. You’ll work closely with cross-functional teams to deliver engaging, high-impact ads that align with our brand and resonate with our target audience. This role offers an exciting opportunity to make a measurable impact while staying at the forefront of digital marketing trends. 

Requirements 

Minimum education (essential): 

• Degree or diploma in Marketing, Digital Marketing, Communications, or a related field 

Minimum applicable experience: 

• 3–5 years of hands-on experience managing paid media campaigns in a results-driven environment 

Required nature of experience: 

• Managing paid campaigns across platforms like Google Ads, Meta, LinkedIn, and YouTube 

• Working with cross-functional marketing teams to execute digital strategies 

• Performance analysis and reporting 

• B2B marketing experience (preferred) 

Skills and Knowledge (essential): 

• Google Ads 

• Meta Business Suite (Facebook & Instagram Ads) 

• LinkedIn Campaign Manager 

• Google Analytics (GA4) 

• Conversion tracking and attribution 

• CRM integration 

• A/B testing and performance optimisation 

• Budget and bid management 

• Campaign performance reporting 

Skills and Knowledge (desirable): 

• Experience in a B2B SaaS or tech environment 

• Familiarity with tools like HubSpot, Hotjar, or Segment 

• Prior experience in a digital agency environment 

• Understanding of SEO and how paid and organic channels support each other 

Other: 

• Must be able to work from our office based in Irene, Centurion, 3 days a week 

Responsibilities 

• Develop and implement multi-channel paid media strategies that align with business goals 

• Create compelling ad messaging in collaboration with design and content teams 

• Set up, manage, and optimise digital campaigns across Google, Meta, LinkedIn, YouTube, and more 

• Monitor campaign performance, pacing, and budgets to maximise ROI 

• Conduct A/B testing to improve ad performance and user engagement 

• Implement accurate conversion tracking and attribution models 

• Deliver clear, actionable reports and insights to internal stakeholders 

• Collaborate with the Head of Marketing to support broader demand generation strategies 

• Align paid campaigns with nurture workflows and stages in the customer journey 

• Stay informed on the latest trends and innovations in paid media 

Remuneration Offered 

Market-related 

Employment Type 

Full-time