Marketing Specialist

Job Title: Marketing Specialist
Location: Cape Town - Platterkloof (with travel to Johannesburg as needed)
Job Type: Full-Time
Reports to: Chief Commercial Officer (CCO)
Supports: Product Growth Managers

About Us

We’re a fast-growing fintech company revolutionising bill payments and value-added services (VAS) in South Africa. Our technology is trusted by a wide network of channel partners across the country, enabling seamless, secure, and scalable financial services for end-users.

Role Overview

We’re looking for a proactive and creative Mid-Level Marketing Specialist to join our team. You’ll be responsible for driving both brand visibility and product marketing efforts, with a key focus on supporting sales and revenue growth through compelling campaigns and activations across our partner ecosystem.

You will be comfortable wearing many hats — from campaign strategy and design execution to managing your own production timelines and collaborating with stakeholders across product and commercial teams.

Key Responsibilities

• Brand & Product Marketing:
• Develop and execute go-to-market plans for new products and VAS offerings.
• Maintain consistent brand messaging across all platforms and materials.
• Collaborate with product and sales teams to translate technical features into clear customer benefits.
• Campaigns & Activations:
• Design and manage B2B and channel-focused marketing campaigns to drive partner engagement and end-user adoption.
• Plan and execute on-the-ground activations and client-facing events in collaboration with Sales and Growth Managers.
• Monitor campaign performance and optimize in real time to meet KPIs.
• Content & Design:
• Create engaging marketing assets using Canva (digital and print-ready).
• Draft campaign copy, product messaging, and partner communications as needed.
• Project & Traffic Management:
• Be your own traffic manager — maintain campaign calendars, deadlines, and deliverables.
• Liaise with external vendors, printers, or freelancers as required.
• Team Support:
• Work closely with the CCO to align brand strategies with business goals.
• Provide marketing support to Product Growth Managers on product rollouts, training, and market insights.
• Market Research and Analysis: Assisting with gathering and analyzing data on consumer trends, competitor activity, and market insights.
• Administrative Support: Providing general administrative tasks such as managing calendars, scheduling meetings, and handling correspondence.
• Data Analysis and Reporting: Collecting, analyzing, and reporting on marketing data to track performance and identify areas for improvement.
• Collaboration and Communication: Working closely with other teams, such as sales, customer service, and operations, to ensure alignment and effective communication.

Requirements

• At least 4 years of experience in a marketing role, ideally in a fintech, telco, or B2B environment.
• Solid understanding of product and brand marketing principles.
• Strong project management and multitasking skills — able to manage multiple campaigns independently.
• Proficiency in Canva and basic design sensibility.
• Excellent written and verbal communication skills.
• Willingness to travel to Johannesburg for events, activations, or team meetings (as needed).
• Based in Cape Town, with a hybrid model (4 days in office and 1 day remote) and collaborative working style.

Bonus Points

• Experience working with channel partners or reseller ecosystems.
• Exposure to bill payments, mobile money, or other fintech products.
• Familiarity with CRM tools, marketing automation, or basic analytics platforms.