Senior Manager, Performance Marketing

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Remuneration: market-related Location: George Job level: Senior Type: Permanent Reference: #BH-346 Company: Badger Holdings

We're hiring: Senior manager, performance marketing

Location: George, Western Cape

Department: Marketing

Reports to: Chief Marketing Officer (CMO)

Are you a growth-driven marketing leader with a passion for data and performance? We're looking for a Head of Performance Marketing to spearhead our digital growth initiatives and lead our high-performing marketing team to new heights.

This is your opportunity to shape the future of our performance marketing efforts across paid search, social, display, programmatic, and beyond. If you thrive in fast-paced environments, love leading through strategy and execution, and have a knack for numbers, we want to hear from you.

What You'll Be Doing

Strategic leadership

• Own and execute our digital performance marketing strategy across all channels (paid search, paid social, display, affiliate, influencer, etc.).
• Set and deliver on aggressive growth, customer acquisition, and ROI goals.
• Lead, inspire, and grow a top-tier team of performance marketers.
• Drive and evolve our CRM strategy, leveraging platforms like Hubspot.
  
  

Campaign execution and budget ownership

• Manage and optimise multimillion-Rand marketing budgets across all digital touchpoints.
• Lead campaign design, implementation, A/B testing, and continuous optimization.
• Collaborate with creative and brand teams to produce compelling, high-performing ad assets.
  
  

Analytics and optimisation

• Build a robust test-and-learn culture focused on performance and efficiency.
• Analyse channel attribution, conversion funnels, CAC, LTV, and other key metrics to improve performance.
• Use data insights to fine-tune campaigns and inform broader marketing strategies.
  
  

Technology and partnerships

• Stay ahead of digital marketing trends, platforms, and tools.
• Manage agency relationships and external partners to drive campaign success and innovation.
  
  

What you bring

• Seven-plus years in performance/digital marketing, with three-plus years in a leadership role.
• Proven track record of delivering results with large-scale budgets and multi-channel campaigns.
• Deep expertise with Google Ads, Meta, TikTok, LinkedIn, DSPs, and CRM platforms.
• Analytical mindset with experience in platforms like Google Analytics, Looker, or Tableau.
• Exceptional leadership, collaboration, and communication skills.
• Agile, data-driven, and always experimenting.
  
  

Preferred:

• Background in e-commerce, SaaS, fintech, or startups.
• Experience with attribution models, marketing automation, and customer segmentation.
  
  

Education:

• Bachelor’s degree in marketing, business, economics, or a related field.
  
  

Why Join Us?

At Dotsure, you'll be part of a collaborative, fast-moving team that's redefining digital growth. We embrace experimentation, support innovation, and are passionate about building scalable, results-driven marketing programs that fuel business success.

Ready to lead our performance marketing revolution?

Apply now and let's grow together.

The position will be filled in line with the Dotsure culture, values and Employment Equity policy and plan. Preference will be given to members of designated groups that are under-represented.

Posted on 09 Jun 12:29, Closing date 8 Jul