Performance Marketing Manager

This role will lead the AME Small (NCA & Inlife) marketing plan, setting and delivering against the targets and revenue plans in region. Lead on trading interlock with sales & performance in region – driving performance & optimisation. Drive collaboration, prioritisation and execution through the UKIA digital & campaign hubs.

Location - 3 days per week out of our Johannesburg office.

• Accountable for both NCA & Inlife marketing demand plans (new bookings, new customers, cross sell, upsell/expansion, retention) through direct channel covering all products: SBCA, SBCP and Sage 50,
• Set & own marketing plan (strategic & demand plan) for AME Small across all channels – through lockstep with RTR organisation through the Annual budget planning process & ongoing trading / roadmap developments.
• Own trading process through weekly performance calls, hub interlocks & primary lead within the regional sales trading calls laddering up to the WBR, MBR processes.
• Lead for small NCA & Inlife to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance.
• Accountability for all marketing performance and contribution to BU in region (units, ARR, trials, SQOs, MQLs, CPAs, LTV:CAC).
• Accountability for marketing budget

Skills and Experience;

• Minimum of 5 years’ experience in a marketing management role.
• Results driven with strong commercial acumen and focus on KPIs / performance
• Experience in fast paced / sales led organisation
• Strong understanding of both digital trading & assisted funnels. Understanding of working with B2B, B2C and channel marketing advantage
• Proven experience in digital & field marketing.
• Exceptional communication to negotiate and influence at senior level
• Ability to work in a matrix environment and multi team approach – influencing across teams to get to right outcome including through the new UKIA hubs & regional structures
• Resilience and strong accountability.