Head of Marketing

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for a Head of Marketing. Do you think you have what it takes to be our newest Purple Star?

We are looking for a highly skilled Head of Marketing with comprehensive traditional and digital marketing knowledge and experience to drive the strategic growth of our marketing activities across multiple global markets. This role is integral to the success of our business and is responsible for scaling our existing marketing strategies, ensuring that all marketing activities contribute to the business’s day-to-day and long-term success, and are integrated with relevant business strategies.

This role is suited to a highly collaborative, flexible, adaptive, out of the box thinker with strong creative, analytical and problem-solving skills, and the ability to multitask in a fast-paced environment. The successful incumbent will apply their extensive experience to develop, implement and monitor differentiated and effective marketing strategies that align with, and support, business goals while continuing to grow and strengthen our position as an industry leader in a highly competitive sector. The ideal candidate must be obsessive about understanding our competitors, our products and our customers, what they want and how we can deliver an unrivaled customer experience and product offering.

The Head of Marketing will be responsible for the delivery of the company’s branding, digital (including social media marketing) and traditional marketing market research including; product, competitor and consumer research and insights, product marketing, marketing communications, advertising, public relations, all creative functions, sponsorships, event management and community relations and engagement.

With Hollywoodbets You Will

Innovate and create as part of a like-minded, authentic Team eager to achieve goals.

Embrace challenges and the thrill of working in a vibrant and fast-paced industry.

Grow with our development plans and culture that allows you to further your career.

You Bring

• Relevant Degree/Diploma.
• Valid Driver’s license and own vehicle.
  
  

A Bonus To Have

• Marketing, Brand Management, Digital Marketing, Communication and Sales.
• Senior Leadership and Management.
  
  

What You’ll Do For The Brand

Strategic Planning and Implementation:

• Spearhead the strategic and hands on development and implementation of marketing plans; working closely with the leadership Team, Marketing Managers, creative and content Teams, and other stakeholders to ensure these are aligned and delivered collaboratively.
• Collaborate with the business to provide and interpret research and insights, using these to develop and implement innovative marketing and branding strategies that will grow brand awareness, enhance our brand reputation and drive customer retention and acquisition.
• Improve customer experience and engagement and ultimately increase revenue from existing and new revenue streams.
• Work with the product and CRM Teams to ensure the quality of our products and customer service is always excellent and continuously being improved.
• Identify and oversee scheduling, budget, and resource needs of the Marketing Department, including the development and management of an annual marketing budget to support strategies, ROI projections and reports.
• Continuously optimise marketing strategies using research analysis and insights to improve results.
• Attend and/or participate at events, conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.
• Maintain brand standards and ensure consistency across all channels.
  
  

People

• Build, lead and coach a diverse, high-performing marketing Team.
• Mentor, grow and provide support to members of the marketing Team.
• Responsible for setting direction, providing KPI’s, conducting performance reviews and conducting the day to day people management functions of the Team.
• Build long term relationships with Team Members, clients, regulatory bodies, media and other stakeholders.
• Excellent project management, organisational and time management skills.
• Work closely with Marketing Managers and other members of the leadership Team to optimise workflows, review pipeline, resolve challenges, and present solutions.
• Provide ongoing training to ensure your Team consistently performs above standard.
• Excellent leadership, communication, and decision-making skills.
  
  

Business Development

• Ensure a thorough understanding of our competitors, customers and products and be obsessive about how we communicate with all our stakeholders.
• Conduct a situation analysis of our current marketing activities and use these to set marketing objectives and KPI’s for the marketing department ultimately driving business growth.
• Consistently identify revenue opportunities within our established customer base and manage consistent growth by effectively targeting new audiences.
• Identify competitors and evaluate their strategies and positioning and devise counter-strategies.
• Be current and remain up to date with best practices and latest technologies will drive improved outcomes and efficiencies.
  
  

Analytics And Reporting

• Understand key marketing performance metrics, automation and analytics tools to provide in-depth market research and definition, forecasts, competitive analyses, campaign results, and customer trends and insights in order to translate results into actionable insights for marketing team and the business.
• Weekly, monthly, quarterly and annual reporting.
• Ongoing review of analytics to provide insights and optimise strategies and plans.
  
  

Other

• Other ad hoc duties that might be required.
  
  

What You’ll Bring To The Team

• Demonstrate good communication and reporting skills.
• Ability to build and maintain strong and professional relationships within the business.
• Demonstrate strong sense of accountability.
• Ability to think strategically.
• Ability to deliver quality results despite obstacles.
  
  

So, are you ready to level up, learn, and perform at your best? Apply now!

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.