Channel Representative

Job Description

"We Grow What Matters" is not just a slogan; it's a commitment to making a meaningful impact on the world through our people.

At RCL Foods, we live by a purpose that goes beyond nourishing bodies – "We Grow What Matters." As a leading force in the food manufacturing industry, we understand that growth extends far beyond our products; it's about cultivating an environment where diversity thrives. We are on the lookout for a passionate Channel Representative. The role will be based in Lephalale Depot and report to the Sales Manager. The main purpose of the role is to ensure efficient and cost-effective product distribution. Ensure balancing of orders placed , delivered and returned. Submit daily sales figures received from Drivers.Ensure capturing and allocation of all customer details and monitor Trade Prices.

Duties & Responsibilities

• Ensure efficient and cost-effective product distribution

• Ensure driver teams deliver according to mapped and optimised routes
• Ensure all new and old customers are plotted on the GPS system
• Ensure orders are geared towards improving truck utilisation and loaves/km
• Ensure delivery teams invoices correspond with loading list before vehicle leaves bakery

• Ensure balancing of orders placed, delivered and returned

• Monitor driver orders for informal trade customers daily
• Monitor and track returns daily
• Craft and action plans to drastically improve returns

• Submit sales figures from drivers daily

• Ensure driver teams’ sales are in line with sales targets
• Source and distribute of key trade intelligence
• Provide actionable plans for improvements and combating competitor activities.

• Capturing and allocation of all customer details

• Ensure all customer details and classifications are loaded correctly on new accounts and are correctly listed on existing accounts

• Ensure driver competency and time management

• Support, train, discipline and lead the driver & van assistant teams to deliver sales excellence
• Employ efficient route riding system to see all customers
• Evaluate on-the-job performance, and provide training on shortfalls

• Monitor Trade Prices

• Submit weekly price surveys for informal trade customers
• Monitor RSP’s and execute pricing strategy, policy and mandate

• Build long standing relationship with customers

• Increase sales volume and market share in General Trade stores
• Develop a strategy with Informal Sales Representative to gain new businesses.
• Handle customer complaints and queries

Minimum Requirements

• Grade 12/ Matric
• Valid Driver’s License (Code 10) with PDP
• 5 years’ experience in a Sales function.
• Driver salesman experience beneficial.