Senior Marketing Insights Specialist-1
FirstRand
Date: 14 hours ago
City: Johannesburg, Gauteng
Contract type: Full time

Job Description
To utilise dashboards and reports based on a wide range of market data and research in order to input and co-create brand and marketing strategies
Hello Future, Senior Marketing Insights Specialist
Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen
As part of our talent team, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change
Are you someone who can:
- Development and execution of appropriate and efficient market research and analysis projects to uncover insights on consumer behavior, market trends, and competitive landscape
- Partners with senior marketing colleagues to ensure integrated analyses, insights, and recommendations that will impact marketing KPIs
- Develop and ensure effective management and implementation of practices and client service delivery and efficiency models.
- Build working relationships across teams and functional lines to enhance work delivery, collaboration, and innovation.
- Provide input into the budget and manage and report on budget usage that reflects delivery of planned work within agreed parameters.
- Provide input into the development of the tactical strategy and develop and implement a supporting operational strategy.
- Creates solutions to meet customer demands to deliver internal and external customer service excellence through adherence to quality service standards.
- Develop, encourage, and nurture collaborative relationships across area of specialization.
- Manage team performance in achievement of business objectives.
- Participate in planned activities that are appropriate for own and employee development.
- Compile reports that track progress and guide business to make informed decisions.
- Provide subject matter expertise and thought leadership in area of expertise.
- Manages risks in own area of responsibility.
- Draft supplier contracts and ensure SLAs and NDAs are managed in line with industry best practice.
- Helps drive a culture of deep, consumer understanding and insights lead strategy and activity in broader marketing team
- Excellent analytical skills and know how to use the data to tell a concise story
- Curiosity and creativity to find innovation ways to conduct research and get closer to customers
- Postgraduate degree in related field such as Business, Marketing, Statistics, Psychology, with preference for qualifications with analytics and statistics
- 6 - 8 years of experience in consumer insights or market research
- Experience with qualitative and quantitative market research techniques, market sizing, competitive analysis (predictive modelling advantageous).
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Tech Savvy with confidence in using multiple systems.
- Process driven and strong ethics.
- Able to work under pressure and meet deadlines
- Great communication skills
- Self-motivated and shows initiative
- Self-starter who works well in a team
- Able to work responsibly when unsupervised.
- Must be flexible to work overtime when requested
- Collaborates well with other departments Ability to actively listen and extract relevant, key information
- Passion for learning and ensuring your clients’ needs are satisfied
- Able to take direction, as well as motivate own choices.
- Must have great problem-solving skills.
- Must be able to apply great attention to detail, minimal room for error.
- Opportunities to network and collaborate.
- Challenging Working
- Opportunities to innovate.
- Curious & courageous - you're driven by always wanting to know more and learn more and you're brave enough to
- Obsessed with mastery - you know what it takes to become good at what you do and are constantly pushing yourself to do it.
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