Senior Manager: Digital Marketing COE Life, Non-Life and Hippo

Join TIH, home to some of South Africa’s leading financial service providers, and grow your career while being part of an organisation with purpose.

Job Purpose

Responsible for the overall strategic direction and management of the digital marketing function to deliver the performance KPI’s of multiple brands and product lines. Optimises digital learnings and opportunities across the non-life, life & Hippo businesses. Responsible for acquisition led performance marketing and digital customer experience, as well as digital brand engagement. The incumbent will be responsible for driving the teams performance of the digital marketing eco-system, including SEO, and CRO channels, as well as acquisition led website performance and optimisation, digital analytics and reporting; data optimisation; agile test and learn; marketing technology and driving website front-end acquisition strategies. Responsible for shaping the future direction of digital marketing, the roadmap and ensuring the business keeps at the forefront of the ever-changing digital landscape. A general knowledge of non-digital marketing, brand principles and commercial acumen is necessary.

Responsibilities

Information and Business Advice

Provide authoritative specialist advice to the Marketing teams of the various TIH brands to guide the implementation of digital marketing strategies to ensure multi band efficiencies for growth of the business.

Recommendations

Provide integrated long-term solutions and strategies Responsible for providing insights and expertise on Optimising digital learnings and opportunities across the non-life, life & Hippo businesses. Ensures multibrand efficiencies/bidding control. Focus on SEO & CRO. Act as Digital Marketing Business Owner. Responsible for and the owner of digital marketing calendar including representing brands on all digital platforms. Growth of Digital channel KPI of % of sales.

Digital Marketing Strategy and Roadmap

Lead the development of digital marketing strategy and the integrated digital marketing road map that together will enable TIH brand to grow and evolve the digital marketing ecosystem.

Digital Marketing Capabilities

Create and effectively communicate the digital marketing capability road map with the executive team and senior stakeholders. Lead cross-functional collaboration across marketing and technology to define and prioritise foundational and innovative digital marketing capabilities.

Develop and take ownership of Digital Enablement Strategy in conjunction with TIH’s financial and customer centricity goals, in order to move our digital maturity from nascent/emerging to multi-moment.

Develop and execute enablement strategies encompassing market segmentation, digital experience, product mix and positioning, channel optimisation and efficiency and analytics to achieve or exceed defined business goals.

Leadership and Direction

Identify and communicate the actions needed to implement the function's strategy and business plan within the business area or department; explain the relationship to the broader organisation's mission, vision and values; motivate people to commit to these and to doing extraordinary things to achieve local business goals. Lead a multi-disciplinary team of professionals across digital marketing specialists, analytics, operations, enablement, development and creative.

Build a performance-driven, test and learn and commercially driven team focused on performance and productivity, Champion a culture of proactively managing risk, continuous improvement, action and accountability.

Digital Marketing Plan Execution

Lead execution for the digital marketing plan, overseeing inbound and outbound digital channels and all aspects of digital marketing campaigns. Responsible for and the owner of digital marketing calendar including representing brands on all digital platforms. Growth of Digital channel KPI of % of sales.

Insights and Reporting

Set and lead execution of the data and analytics reporting plan, creating strategies and templates to report data in a meaningful way. Create, present, and communicate high-impact data and analytics insights and recommendations to critical internal and external stakeholders. Manage the analytics team to work with data science & BI tools to build reports to analyse data to improve business reporting and campaign effectiveness. Prepare and manage regular management reports for production metrics, customer experience and analytics. Establish and monitor industry level benchmarks for marketing performance and digital customer/partner experience. Develop competitive analysis by segment, channel and persona - through a structured approach to identify and act on developments in the digital domain to defend and expand TIH brands position in the market.

Digital Strategy/Transformational Projects Execution

Define a digital road map to transform the business, identifying the domains and activities that benefit from rapid digitisation. Design the right operating model for digital and determine the best-fit suppliers to support execution. Develop and drive top and bottom-line performance improvement by working with the Chief Marketing Officer and wider technical teams to sustainably transform our business. Achieve objectives and aspiration of the business through the delivery of market leading marketing and digital enablement solutions.

Performance Management

Manage and report on performance within the department or area of responsibility; set appropriate performance objectives for direct reports and hold them accountable for achieving these; take appropriate corrective action where necessary to ensure the achievement of annual business objectives.

Establish and monitor industry level benchmarks for marketing performance and digital customer/partner experience. Develop, manage and execute against a performance and productivity driven annual plan.

Mentor & develop the skills within the team (includes setting & providing feedback on monthly KPI's & targets)

Ensure governance standards across the digital campaigns for paid and organic and enforced and well-managed. Manage the team that creates and deploys all digital performance marketing activities of the TIH brands across all digital channels (ie: Social Media, Adwords/PPC, SEO, display) with a focus on growth and first time buyer acquisition.

Stakeholder Engagement

Identify and manage stakeholders up to C-suite level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions.

Collaborate with other country peers (UK & AUS) to share learnings and enhance digital marketing capabilities. Work closely with internal business units to ensure digital marketing strategy is aligned with all brand and sales strategies and are working withing existing governance standards. Manage and inspire external partners to enhance and develop the organisational initiatives. Work closely with peer functions such as digital teams, brand, sales, operations and data science to ensure the business objectives are being met.

Customer Needs/Experience Research

Lead the design and execution of customer research projects by collecting and analysing customer and market data to develop an understanding of customer segments, trends, needs, and expectations. Ensure the management of the end-to-end marketing discipline that leverages insights, data & analytics, processes and technology practices to maximise the effectiveness and efficiency of digital marketing initiatives. Constantly pursue marketing opportunities (digital and direct marketing) through effective leverage of customer insights, customer feedback mechanisms, digital tools, data and analytics to heighten digital customer experience and financial goals.

Improvement / Innovation

Initiate, formulate and implement new business practices within a specific discipline while managing the development and/or delivery of a significant element of the organisation's change management program.

Deploy and optimise of best practice multi-channel and multi-product marketing for acquisition, growth and retention programs inclusive of the elements necessary for their enablement - greater digitisation of our business across the end-to-end customer and partner experience.

Personal Capability Building

Act as subject matter expert in an area of technology, policy, regulation, or operational management for the team. Maintain external accreditations and in-depth understanding of current and emerging external regulation and industry best practices through continuing professional development, attending conferences, and reading specialist media.

Education

Grade 12/ SAQA Accredited Equivalent (Essential); A relevant degree in Digital Marketing (Essential); Bachelor’s Degree or equivalent in Marketing Management or Customer Relationship Management (Advantageous); Diploma or equivalent on Marketing Automation strategy and implementation (Advantageous)

Experience

10-15 years’ work experience with extensive understanding of Digital Marketing campaign and financial management, analysis and performance reporting. (Essential). 3-6 years' management experience (Essential)

Think you have what it takes to be part of an unstoppable team who constantly finds better ways to give peace of mind? Don't wait, apply now.